«Breaking News» Birds Eye brings back Findus Crispy Pancakes in time for Pancake Day

Birds Eye, formerly known as Findus, is relaunching their legendary crispy pancakes in time for Pancake day tomorrow. 

Fans of the retro meal were left outraged when the frozen food product was discontinued back in 2016. 

But the snacks are now making a comeback forty years after they first launched and will be available to buy for £1.75 in three different cheese flavours - mozzarella, ham and mozzarella, and tomato and mozzarella.

'Findus to cease making Crispy Pancakes. And with that January hammered the final cruel nail into its giant coffin,' wrote one disappointed fan back when the product was discontinued. 

Birds Eye is bringing back Findus' iconic crispy pancakes with different 'premium' fillings. The new and improved pancakes are mozarella heavy and will retail at £1.75

The new pancakes come in three different flavours - mozzarella, ham and mozzarella (pictured) and tomato and mozzarella. Birds Eye put the emphasis on the crunch with a 'golden breadcrumb crust'  

Findus Crispy Pancakes were discontinued in 2016 after the company was bought by Nomad Foods. At the time, fans of the tea staple were outraged and complained on social media

One distraught customer commented on the disappearance of the pancakes back in 2016 and said: 'Findus to cease making Crispy Pancakes. And with that January hammered the final cruel nail into its giant coffin'

The crunchy frozen pancakes had been a consumer favourite in the UK since the 1970's, but were discontinued three years ago. 

And this time round, they have been given a more 'premium' modern makeover with their 'golden breadcrumb crust.' 

However, the previous popular beef filling won't be making a comeback, which has left many disappointed.

And former fans of the product have taken to social media to vent their disappointment with the new flavours, with many craving the iconic mince and chicken curry fillings. 

 

 

Another disappointed user called the product 'fake nostalgia' while one claimed the new fillings were 'toast-toppers'

'Findus crispy pancakes are toast toppers,' wrote one, while another added: 'Oh my goodness. Findus crispy pancakes were my saviour!'

A third even went so far as calling the new mozzarella fillings 'fake nostalgia' and raged: 'Birds Eye have gone all Shoreditch on us! Where's the curry or minced beef ones?'  

When Findus was sold to Nomad Foods back in 2015, the company also announced that meant its Crispy Pancakes would be going as well - prompting a wave of anger from fans of the crunchy tea staple. 

While some at the time even joked they would stockpile the soon-to-be rare commodity, others shared their cravings for iconic pancakes throughout the years.  

One of the greats: The chicken curry fillings crispy pancakes were a favourite when the brand discontinued Findus products back in 2015

'Findus Crispy Pancakes were an unforgettable part of childhood for many people living in the 70s, 80s and even early 90s,' said Alessandro Solazzi, Marketing Manager at Birds Eye. 'We want modern families to enjoy the same memorable mealtime moments.'    

Swedish brand Findus was a frozen food giant from 1945 to 2015, but took a hit during horse meat scandal that spread around Europe in 2013.  

In 2013, it was revealed the Food Standards Agency (FSA) found that Findus frozen lasagne contained 100 percent of horse meat - leaving consumers all over Europe outraged. 

The news made rounds all over Europe and the brand was sold to Nomad Food two years later.

Above, a Twitter user craving the crispy pancakes referenced the 2013 horse meat scandal. Findus was sold to Nomad Foods shorty after in 2015 

Link hienalouca.com

https://hienalouca.com/2019/03/05/birds-eye-brings-back-findus-crispy-pancakes-in-time-for-pancake-day/
Main photo article Birds Eye, formerly known as Findus, is relaunching their legendary crispy pancakes in time for Pancake day tomorrow. 
Fans of the retro meal were left outraged when the frozen food product was discontinued back in 2016. 
But the snacks are now making a comeback forty years after they first l...

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Dianne Reeves Online news HienaLouca





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