It's been a year since Facebook's Cambridge Analytica data breach – and 44 percent of users still have a negative opinion of the company as a result – but most people still use the social media site, according to a new survey.
In March 2018 it was discovered that the political consulting firm had obtained personal data of more than 50 million Facebook users without their permission, drawing rage and many pledges to delete profiles and quit the site.
However, only 37 percent of Americans say they use Facebook less frequently, compared to 16 percent who use it more often and 42 percent who are on the site just as regularly as prior to the scandal, according to the survey of 521 social media users by The Manifest.
This graph breaks down by generation how often Americans use Facebook following the Cambridge Analytica scandal
This pie chart breaks down the share of Americans who feel more negatively, more positive and no different about Facebook a year after the Cambridge Analytica data breach
That's despite the fact that a majority (65 percent) of users are aware of the breach. Researchers did not obtain data on how many users have actually quit the site since the Cambridge Analytica scandal.
'To me, it's amazing that more than half of U.S. social media users are aware of one single company and its actions,' Josh Krakauer, founder and CEO of Sculpt, a social media marketing agency in Iowa, told The Manifest. 'That's a pretty big deal.'
Response to the scandal is split along generational lines, with Millennials more likely to say they've limited their Facebook use (41 percent) and Baby Boomers the most likely to stick with it (68 percent use it the same amount, 5 percent use it more often and just 24 percent have cut back).
'Facebook really tried to give an image that this type of thing wasn't happening, that their data was safe,' said Steve Pearson, CEO of Friendemic, an online reputation company in Salt Lake City.
'To see something like this come out, it was a blow to many consumers who were otherwise trusting,' he told The Manifest.
In addition, some businesses are now being more cautious about their use of Facebook, including Scotland-based self-storage company, the Storage Vault, which has cut down posting from twice a day to once a week as a result of the data breach.
'I think the Cambridge Analytica scandal was the final straw for us when it came to using Facebook as a marketing platform for our business,' Storage Vault Commercial Director Kraig Martin told The Manifest. 'We definitely view the platform more negatively following the scandal, and we've drastically scaled back our operations on it.'
However, Facebook remains the most popular social media site, with 52 percent of users reporting that it is their most frequently visited network.
This graph illustrates the change in behavior among all Facebook users following the Cambridge Analytica scandal
https://hienalouca.com/2019/03/27/anti-social-44-facebook-users-view-the-social-media-network-negatively-a-year-after-data-breach/
Main photo article It’s been a year since Facebook‘s Cambridge Analytica data breach – and 44 percent of users still have a negative opinion of the company as a result – but most people still use the social media site, according to a new survey.
In March 2018 it was discovered that the political con...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2019/03/27/17/11530856-6856951-This_graph_breaks_down_by_generation_how_often_Americans_use_Fac-m-65_1553708225962.jpg
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