«Breaking News» Spotify launches personalized versions of popular playlists as buys true crime show producer Parcast

Spotify wants to offer users more playlists catered to their tastes. 

The streaming service is launching personalized versions of popular playlists, instead of offering the same collection of songs for all users. 

And as Spotify doubles down on personalization, it's also beefing up its content arsenal and expanding even further into podcasts by acquiring Parcast, a studio that's focused around true crime shows. 

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Spotify is offering users more playlists catered to their tastes. The firm is launching personalized versions of popular playlists, instead of offering the same songs for all users

The personalized playlists will affect some of Spotify's offerings pegged to mood, time of day or activities. 

For example, Spotify has playlists catered for cooking, running, bedtime, sunny days and other themes. 

Now, no two versions of those will be the same, as Spotify uses its algorithms and human curators to devise versions based on users' interests. 

'We know that everyone’s taste is different, and songs that one person may want to sing in the shower just might not make sense for everyone else,' the firm wrote in a blog post. 

'That’s why we’ve punched up our playlist ecosystem to make sure every listener is able to find the perfect song for each moment.'

Spotify added that it has found users are more likely to find content they enjoy through these kinds of personalized playlists.  

Personalized playlists will affect some of those pegged to mood, time of day or activities. For example, Spotify has playlists catered for cooking, bedtime, sunny days and other themes

As Spotify doubles down on personalization, it's also beefing up its content arsenal and by acquiring Parcast, a studio that's focused around true crime shows

After discovering a song through a personalized playlist, the number of users who seek out the track to listen to it again is up by 80 percent, while the average number of times a user will add it to their saved songs is up 66 percent.

The move comes as Spotify on Tuesday also announced it has acquired true crime podcast maker Parcast. 

Spotify didn't disclose the financial details of the transaction, which marks its third podcast-related acquisition, after it bought up Gimlet and Anchor in February. 

'The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world's leading audio platform,' said Dawn Ostroff, Spotify's chief content officer.  

'Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base. 

'We're excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth,' she added.  

In recent months, Spotify has been steadily beefing up its content library beyond music by launching original shows and featuring third-party content from other publishers.  

WHAT ARE THE TOP MUSIC STREAMING SERVICES?

Online streaming services such Spotify and Apple Music have become the music industry's single biggest revenue source, overtaking physical sales and digital downloads for the first time.  

The rapid growth in streaming music services in recent years has led to a recovery in the fortunes of the global recorded music industry, which enjoyed its third year of positive revenue growth, according to a report by industry trade group IFPI. 

Online streaming services such Spotify and Apple Music have become the music industry's single biggest revenue source

Last year, subscription-based streaming revenue accounted for 38 percent of all recorded music, up from 29 percent the year before, IFPI said. 

Industry leaders say that the rise of music streaming is enabling the market to reach new regions of the world, while helping weaning a generation of music fans away from free or pirated music.

Latin America and China saw the biggest market growth, with a rise in overall music revenue of 17.7 percent and 35.3 percent respectively.   

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https://hienalouca.com/2019/03/27/spotify-launches-personalized-versions-of-popular-playlists-as-buys-true-crime-show-producer-parcast/
Main photo article Spotify wants to offer users more playlists catered to their tastes. 
The streaming service is launching personalized versions of popular playlists, instead of offering the same collection of songs for all users. 
And as Spotify doubles down on personalization, it’s also beefing up its c...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves US News HienaLouca





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