«Breaking News» In-N-Out Burger suing Puma for Drive Thru sneakers

In-N-Out-Burger is suing Puma, accusing the latest Sportstyle releases of copying the California fast food chain's designs and trade dress.

The West Coast restaurant brand founded October 1948 - the same year as Germany's Puma – claims the new collaboration with Chinatown Market founder Mike Cherman 'intentionally confused consumers for their own benefit'.

Puma's white leather Cali-0 Drive Thru CC shoe features two red stripes along the side, with the same color for the brand name on the sock liner and side of the sneaker.

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In-N-Out Burger is suing Puma for copying 'designs and trade dress' with its Drive Thru shoes

The fast food chain features crossed palm trees outside most outlets in its California home

Puma's white leather Cali-0 Drive Thru CC shoe features two red stripes along the side, with the same color for the brand name on the sock liner and side of the sneaker

Yellow accents appear above the heel and the tongue of the item which costs $110.

Some images show the shoe with palm tree prints on the laces. Most In-N-Out locations have a pair of crossed palm trees outside.

Founder Harry Snyder is said to have been inspired by movie It's a Mad, Mad, Mad, Mad World where characters hunt for treasure under W-shaped palm trees.

The palm trees also appear on packaging and merchandise such as cups and socks.

Promotional video on social media shows the Cali-0 Drive Thru CC in a setting similar to fast food production line

Here the Cali shoe is seen on Instagram with mustard being squirted underneath

In-N-Out Burger executive vice president, Arnie Wensinger, told NBC4 in a statement that Puma and California designer and lawsuit co-defendant Cherman 'created the impression that our marks and unique trade dress are available for public use'.

The brand has its own California Dreamin' shoes on sale for $49.95 in its online shop.

However doesn't use the white, red and yellow hues from its other items on the sunsets and palm trees design. 

In a video posted on the Puma's Instagram page in February, the Cali-0 Drive Thru CC shoe appears with plain white laces. 

Laces on the Cali-0 Drive Thru CC shoes feature palm trees like on In-N-Out Burger's merchandise

In-N-Out Burger executive vice president, Arnie Wensinger, said in a statement that Puma and California designer and lawsuit co-defendant Mike Cherman 'created the impression that our marks and unique trade dress are available for public use'

A second pair of sneakers released, similarly named the California Drive-Thru shoes, sells for $90 and doesn't feature the double thin strips above the sole or the yellow accent on the sock liner.

While these are on sale on Puma's website, the Cali-0 Drive Thru CC is not.

The lawsuit was filed last Friday. 

A Puma representative told DailyMail.com the brand does not comment on ongoing court cases.

A second pair of sneakers released, similarly named the California Drive-Thru shoes, sells for $90 and is still available on Puma's website 

In-N-Out Burger has its own California Dreamin' shoes on sale for $49.95 in its online shop

Link hienalouca.com

https://hienalouca.com/2019/03/08/in-n-out-burger-suing-puma-for-drive-thru-sneakers/
Main photo article In-N-Out-Burger is suing Puma, accusing the latest Sportstyle releases of copying the California fast food chain’s designs and trade dress.
The West Coast restaurant brand founded October 1948 – the same year as Germany‘s Puma – claims the new collaboration with Chinatown M...

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Dianne Reeves US News HienaLouca





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