Holly's Willoughby's latest Marks & Spencer's range sparked a shopping frenzy in the days after its release, sales figures reveal.
Pieces from the collection, including a £32.50 frilly denim blouse and a pair of £45 leather trainers, were snapped up at an average rate of once every 15 seconds in the days after they went on sale last Tuesday, according to the high street retailer.
Best sellers include two denim shirt dresses, both £49.50, and the £55 boiler suit, which has become a fashion editor favourite and is now completely sold out online.
Pieces from Holly Willoughby's latest M&S collection were snapped up at an average rate of once every 15 seconds in the days after they went on sale last Tuesday, figures reveal. Pictured, the TV star, 38, in a £49.50 midi denim shirt dress, one of the bestsellers from the range
The £55 boiler suit, left, which has become a fashion editor favourite and is now completely sold out online. Right, the denim mini dress from the range, also £49.50, is another bestseller
Fortunately for fans, the boiler suit, as well as the rest of the Must Haves Denim Edit, is still available at 70 M&S stores across the UK.
The impressive sales figures come after the success of the release of Holly's first ever Must Haves collection in September 2018, which marked M&S' biggest day ever for online sales.
For her fourth collaboration with the retailer, Holly, 38, selected her 15 favourite pieces from the retailer's spring collection, including print T-shirts, versatile accessories and day-to-night dresses.
Each piece reflects Holly's personal style, with feminine blouses, button down skirts and flirty frills all on show.
Prices range from £8.50 for a printed t-shirt to £55 for the boiler suit.
The £32.50 denim ruffle shirt, pictured, has been snapped up in almost every size online. Also pictured: skinny jeans, £19.50; cross body bag, £29.50; suede ankle boots, £49.50
The partnership with Holly, which is thought to have netted the star up to £900,000, has proved hugely lucrative for M&S, which hoped to tap into the significant clout wielded by the queen of daytime TV.
The western-influenced range reflects a wider use of denim throughout M&S womenswear as it looks to capitalise on its position as a market leader in jeans.
The presenter said: 'This edit has been really fun to pull together, I have always loved the simplicity of a denim dress and I live in a high waisted skinny jean at the weekend. The pieces in this edit are really versatile but are also super stylish too.
'I am a huge fan of wearing different denim pieces together - effortless but with a cooler edge.
'If top-to-toe denim isn't for you, add a crisp white tee and a simple ankle boot, for a classic look that will see you through season after season.'
Link hienalouca.comhttps://hienalouca.com/2019/03/04/hollys-ms-range-is-sold-once-every-15-seconds/
Main photo article Holly’s Willoughby’s latest Marks & Spencer’s range sparked a shopping frenzy in the days after its release, sales figures reveal.
Pieces from the collection, including a £32.50 frilly denim blouse and a pair of £45 leather trainers, were snapped up at an average rate of on...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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