The National Rifle Association has a step-by-step guide to how they respond to mass shootings and handle public opinion in the wake of the deadly massacres.
Details of the NRA's playbook on dealing with mass shootings were revealed by members of the organization's public relations team in an undercover investigation carried out by Al Jazeera to infiltrate the pro-gun lobby.
Secret recordings captured NRA members coaching two men from an Australian hard-right political party, One Nation, on how they should respond to mass shootings in a way that would avoid tighter gun restrictions.
Here are the strategies the NRA uses in the wake of such tragedies:
The National Rifle Association has a step-by-step guide to how they respond to mass shootings and handle public opinion in the wake of the deadly massacres. Pictured above are people fleeing the scene of the Las Vegas massacre in October 2017
Say nothing!
The NRA's first response following a mass shooting is always to 'say nothing', according to NRA media liaison officer Catherine Mortensen.
In the aftermath of recent mass shootings, including the Las Vegas and Florida high school massacres, the NRA's Facebook and Twitter accounts were noticeably quiet for about 72 hours after.
The organization lies low as they wait for the news cycle to move on.
Shame supporters of gun control: 'How dare you stand on the graves of those children'
The NRA will often smear those opposed to gun rights in the wake of a mass shooting by trying to deflect public concern.
Another NRA media liaison officer, Lars Dalseide, was filmed advising the Australian politicians to: 'Just shame them to the whole idea.'
'If your policy, isn't good enough to stand on itself, how dare you use their deaths to push that forward. How dare you stand on the graves of those children to put forward your political agenda?'
In the days after the deadly Parkland school shooting in February last year, NRA executive vice president Wayne LaPierre lashed out at critics of the gun lobby and accused them of exploiting the massacre for political advantage.
'The shameful politicization of tragedy, it's a classic strategy right out of the playbook of a poisonous movement,' he told an annual conservative conference, hitting out in turn at supposed 'socialists' on the political left, and at the 'so-called national news media.'
'For them it's not a safety issue, it's a political issue,' he charged. 'They hate the NRA. They hate the Second Amendment. They hate individual freedom.'
The NRA will often smear those opposed to gun rights in the wake of a mass shooting by trying to deflect public concern. Picture above are students fleeing the scene of the Parkland shooting in February last year
The NRA will often smear those opposed to gun rights in the wake of a mass shooting by trying to deflect public concern. In the days after the deadly Parkland school shooting in February last year, NRA executive vice president Wayne LaPierre lashed out at critics of the gun lobby and accused them of exploiting the massacre for political advantage
Manipulate media coverage by getting friendly reporters on side
The NRA advised that it was good to have local reporters on side to help push regular news stories about people being unable to protect themselves because they weren't armed.
The NRA media adviser said it was good to enlist the help of reporters who cover local crime or city hall.
'We want to print up stories about people who were robbed, had their home invaded, were beaten or whatever it might be and that could have been helped had they had a gun. And that's going to be the angle on your stories. That's what he's got to write. He's got to put out two to five of those a week,' Dalseide said.
Ghost-write columns for pro-gun law enforcement
The NRA said they also will pitch guest columns in local newspapers that appear to be written by pro-gun law enforcement officials.
They actually help write the column and just put the local sheriff's name on it, according to media adviser Catherine Mortensen.
'A lot of the times, we'll write them for like a local sheriff in Wisconsin or whatever. And he'll draft it or she will help us draft it. We'll do a lot of the legwork because these people are busy. And this is our job.
'So, we'll help them and they'll submit it with their name on it so that it looks organic. You know, that it's coming from that community. But we will have a role behind the scenes.'
The NRA said short videos and posts are 'hugely popular' on social media
Hit social media with 'outrage of the week' content
The NRA said short videos and posts are 'hugely popular' on social media.
They often go for stories like cashiers at convenience stores being able to protect themselves because they were carrying firearms.
'Those are good because they're short and they kind of get you outraged. We call it like 'the outrage of the week',' Mortensen said.
They will also post local news stories about people being robbed or attacked and will add text to the top of the tweet or post saying 'not allowed to defend their home'.
The NRA's Facebook and Twitter accounts are filled with short videos and graphics exactly like what their media relations team described.
Facebook posts just last week included phrases like 'I carry a gun because a cop is too heavy' and 'Guns are not the problem. Violent criminals are the problem!'
Link hienalouca.comhttps://hienalouca.com/2019/03/26/the-nras-guide-to-responding-to-mass-shootings/
Main photo article The National Rifle Association has a step-by-step guide to how they respond to mass shootings and handle public opinion in the wake of the deadly massacres.
Details of the NRA’s playbook on dealing with mass shootings were revealed by members of the organization’s public relations ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
https://i.dailymail.co.uk/1s/2019/03/26/14/11476744-6851603-image-a-12_1553608829403.jpg
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