«Breaking News» More than half of all Netflix releases in the US are now original productions

Original Netflix productions now account for more than half of the new release arriving to the platform, figures show.

The statistics illustrate the growing dominance of the streaming service. 

Of all releases available in the U.S. that went live in the year up to December 2018, 51 percent were originals, as opposed to those that were acquired by the platform. 

This compares to just 25 percent original content released in the year to December 2016, research from the UK-based media analysis firm Ampere indicates. 

Original Netflix productions now account for more than half of the new release arriving to the platform, figures that illustrate the growing dominance of the streaming service show (Orange is the New Black, in its sixth series, represents a key original title for Netflix)

As Netflix bids to tighten its grip on the industry, the company is implementing a dual-pronged strategy to increasing its market share in the form of locally targeted shows, and expanding the availability of its programming around the world. 

In the UK, Ampere found 4,600 total titles - both original and acquired - were also available in more than 15 other Netflix territories around the world - up from 3,000 in 2017.

Despite the progress, just 11% of all titles that exist on Netflix U.S. are originals, which also highlights the sheer volume of productions it has acquired since committing to becoming a streaming only service.

Nonetheless, the figure still far outweigh nearest rivals Hulu and Amazon Prime Video, which accounts in their case for just one percent. 

The term 'Original' is an expansive term, however. While some original titles are nurtured from script to screen, others are made in conjunction with third-party producers such as Lionsgate for Orange is the New Black, and Sony for The Crown.

While Hulu and Amazon Prime Video have made some award-winning titles, notably The Handmaid's Tale and The Marvelous Mrs. Maisel, they still lag behind Netflix in terms of growth.  

The figures also highlight Netflix's desire to move towards a self-sufficient model in light of Walt Disney Co. having acquired 21st Century Fox in a $71 billion statement of intent deal. 

Disney is set to launch its Disney+ streaming service with a war chest of popular shows including The Simpsons, Modern Family and some Marvel creations. 

Disney is almost certain to withhold titles they used to licence to Netflix in a bid to suffocate viewership. The lucrative licencing strategy produced billions in revenue as viewers opted for streaming services based on which offered signature titles. A key example of this is Grey's Anatomy (pictured), a significant Netflix draw that will be pulled from the platform and launched on Disney+

Disney is almost certain to withhold titles they used to licence to Netflix in a bid to suffocate viewership. The lucrative licencing strategy produced billions in revenue for third-party platforms, as viewers opted for streaming services based on which offered signature titles.

A key example of this is Grey's Anatomy, a significant Netflix draw that will be pulled from the platform and launched on Disney+ once the rival streaming service is finally launched.

Meanwhile WarnerMedia and NBCUniversal are also planning ambitious streaming service launches of their own, which would put other key Netflix draws such as Friends and The Office in jeopardy.  

Ampere estimates that about 30% of Netflix content is from major U.S. studios. 

Netflix content chief Ted Sarandos has said the company has been preparing for the new landscape for a number of years, and accepted the reality that fewer titles will be made available to them going forward. 

The figures also highlight Netflix's desire to move towards a self-sufficient model in light of Walt Disney Co. having acquired 21st Century Fox in a $71 billion statement of intent deal

He said while acquired shows represent 'a lot of hours of watching,' he insisted a ranking of the top 25 or top 50 most-watched shows by season or by series would be a list 'dominated primarily by Netflix original content brands.'

'Netflix's strategy is clearly moving towards a self-sufficiency model,' Ampere analyst Lottie Towler said. 

'Its focus on growing the proportion of original content in its catalog shows no sign of slowing down – in fact, Ampere's analysis shows the streaming giant is reaching a point where it produces almost all the new and fresh content, while only the older content is licensed. 

'This will position Netflix well in the market should other major studios follow in the steps of Fox and Disney and pull their content from SVOD services in advance of launching their own DTC offer.' 

The figures come shortly after the sale of 21st Century Fox to Disney.

Under the terms of the deal, billionaire Rupert Murdoch retains his Fox News Channel and Fox broadcast network in the form of Fox Corp, while Disney acquires the 20th Century Fox movie and television studios with its treasure trove of popular shows.  

'This is an extraordinary and historic moment for us—one that will create significant long-term value for our company and our shareholders,' said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.

'Combining Disney's and 21st Century Fox's wealth of creative content and proven talent creates the preeminent global entertainment company, well positioned to lead in an incredibly dynamic and transformative era.' 

In an email sent to staff, Iger thanked the workforce for their 'perseverance' before looking to the future and stressing the difficult road to come.

He wrote: 'I wish I could tell you that the hardest part is behind us; that closing the deal was the finish line, rather than just the next milestone. 

'What lies ahead is the challenging work of uniting our businesses to create a dynamic, global entertainment company with the content, the platforms, and the reach to deliver industry-defining experiences that will engage consumers around the world for generations to come.'

Going forward, Disney will be reliant on the success of Disney+ to see it through a turbulent period, as the industry landscape evolves. 

April 11 is the date penned for its investor's day, which analysts predict could be the timescale and price-point for the streaming service could be released.  

The sale marks the beginning of what will likely prove the toughest period of Iger's leadership, with a shifting landscape expected to result in thousands of layoffs.

Iger acknowledged that there could be some tough decisions made during the process of integrating the two companies, which have some overlapping positions. 

He said: 'Our integration process will be an evolution, with some businesses impacted more than others. We've made many critical decisions already, but some areas still require further evaluation.' 

As the company tightens its belt, analysts forecast job losses varying in the ranges of up to 4,000, according to Variety, and even up to 10,000, The Hollywood Reporter suggests. 

Meanwhile, the sale marks a new era for Murdoch's media business which will now rely heavily on its cable news and sports output for the bulk of its earnings. 

Murdoch's other company, News Corp, a prior iteration of Fox, still holds the family's cherished print news and international businesses, such Sky News Australia as well as influential Wall Street Journal, New York Post and Times of London publications. 

Link hienalouca.com

https://hienalouca.com/2019/03/21/more-than-half-of-all-netflix-releases-in-the-us-are-now-original-productions/
Main photo article Original Netflix productions now account for more than half of the new release arriving to the platform, figures show.
The statistics illustrate the growing dominance of the streaming service. 
Of all releases available in the U.S. that went live in the year up to December 2018, 51 percent were o...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves US News HienaLouca





https://i.dailymail.co.uk/1s/2019/03/21/13/11274464-6834695-image-a-1_1553175142659.jpg