A Japanese noodle-maker has been forced to apologize after 'white-washing' tennis star Naomi Osaka by lightening her skin and giving her Caucasian features in an advert.
The outcry was sparked after 21-year-old Osaka, who is of joint Japanese and Haitian heritage, appeared as an animated character in an advert for noodle brand Nissin.
It comes just months after Osaka was at the centre of a similar row, when a cartoon depicting her US open win over Serena Williams was branded racist over its portrayal of the two women.
Japanese noodle-make Nissin was forced to apologise after being accused of 'whitewashing' tennis star Naomi Osaka as part of its new Hungry to Win advert
In the Nissin advert, Osaka's skin is visibly lighter than her real-life skin tone and critics said her facial features had been made to look more Caucasian.
Baye McNeil, a black columnist writing for the Japan Times, said: 'I was disappointed to see that there was no woman of color to speak of in the commercial.
'Instead, I found a white-washed representation of Osaka.'
Nissin has since apologised, saying there was no deliberate attempt to 'whitewash' Osaka's skin or features.
The company added that the advert had been shown to Osaka before being aired.
A company spokesman told The Guardian: 'We accept that we are not sensitive enough and will pay more attention to diversity issues in the future.'
The brand denied deliberately giving the athlete whiter skin and Caucasian features, but said it would 'pay more attention' in future
Nissin added that Osaka was shown the advert before it aired, but did not say whether it would be pulled following the criticism
It is not clear whether the advert, which was drawn by prominent cartoonist Takeshi Konomi, will be withdrawn.
The ad, entitled Hungry to Win, was drawn in Konomi's signature style, the firm said.
Osaka became Japan's most successful tennis player ever last year when she defeated Serena Williams at the US open in September.
It marked the first time a person of Japanese heritage had claimed a Grand Slam title, but was overshadowed by Williams' on-court meltdown.
That incident was followed by the publication of a cartoon of Williams that many branded racist, in which Osaka was also depicted with a lighter skin tone.
Emotional win: US Open Women's singles champion Osaka stands with Serena Williams after their final match at the 2018 US Open in New York
Osaka, who is of Japanese and Haitian heritage, became Japan's most-successful tennis player ever last year when she won the US Open against Serena Williams
Osaka is also through to the semifinal of the Australian Open, having won in straight sets against Ukraine's Elina Svitolina on Wednesday.
Osaka was born in Japan but moved to American when she was three years old and grew up in Florida.
She holds joint Japanese and American passports, but represents the country of her birth in international tournaments.
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https://hienalouca.com/2019/01/23/japanese-noodle-company-apologises-for-whitewashing-tennis-star-naomi-osaka/
Main photo article A Japanese noodle-maker has been forced to apologize after ‘white-washing’ tennis star Naomi Osaka by lightening her skin and giving her Caucasian features in an advert.
The outcry was sparked after 21-year-old Osaka, who is of joint Japanese and Haitian heritage, appeared as an...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
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