«Breaking News» Fiji Water Girl reportedly sues Fiji Water for using her likeness without permission in ad campaign

The model who made a big splash at the 2019 Golden Globes red carpet while hawking FIji Water is suing the company that placed her there.

Kelleth Cuthbert, the Fiji Water Girl who became a viral sensation for appearing celebrities at the awards show on January 6, is suing  the Fiji Water Company and its parent, The Wonderful Company, for the unauthorized use of her likeness in a marketing campaign, according to The Blast.

Cuthbert, whose real name is Kelly Steinbach, claims in the lawsuit that the bottled water company deliberately produced cardboard cutouts of her likeness in a blue gown on the red carpet for marketing purposed the day after the Golden Globes.

The model claims that Fiji tried to negotiate with her agent on January 8, but that her likeness had been already been placed around multiple locations including the upscale grocery store Bristol Farms' West Hollywood location, seen behind singer John Legend in a photo taken of him on January 10. 

Kelleth Cuthbert's likeness was allegedly spreading via cardboard cutouts without a signed agreement with the Fiji Water Company

John Legend shopping at Bristol Farms in West Hollywood was photobombed by the the cardboard cutout of Kelleth Cuthbert at the heart of the legal dispute

Kelleth Cuthbert greets fans during opening night for Super Bowl week at State Farm Arena, Monday, January 28, 2019, in Atlanta

The suit also alleges Fiji Water offered 'gifts to entice' Cuthbert to sign away her rights and 'pressured' her into taking part in a mock video production that made it look as if she signed on to be a 'Fiji Water Ambassador.'

Cuthbert's filing argues that it wasn't a real agreement, but Fiji went ahead with the campaign to push their bottled water products anyway.

The Los Angeles-based model is demanding that the cardboard cutout campaign end immediately, and according to TMZ,  that she receive compensation for an alleged $12 million in brand exposure prompted by her viral fame. 

'This lawsuit is frivolous and entirely without merit. After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated,' said Fiji Water in a statement. 'We are confident that we will prevail in court. Throughout our history, we have had a sterling reputation working with talent.' 

Cuthbert was only one of four models handing out Fiji Water on the red carpet at the Golden Globes, but her coy smile and repeated appearance behind celebrities became a sensation on the social media.

The Bodyguard actor Richard Madden was one of many celebs photobombed by the FIJI Water Girl at the 76th Annual Golden Globe Awards

Jamie Lee Curtis (left) also claims her likeness was used by Fiji Water without her permission when Kelleth Cuthbert (right) photobombed her at the Golden Globes

Earlier this month, the former lingerie model and social worker also revealed she has been working on the soap opera The Bold And The Beautiful following her newfound fame, and has also signed as a Super Bowl correspondent for Inside Edition.

Ironically, while Cuthbert seeks to sue over Fiji using her likeness at the Golden Globes without permission, actress Jamie Lee Curtis also complained about discovering a misuse of her likeness at the awards show as well.

'The sponsors of events need to get permission from people when they get them to take their picture next to products,' Curtis wrote on Instagram after she deliberately tried to avoid Cuthbert's photobomb.

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Main photo article The model who made a big splash at the 2019 Golden Globes red carpet while hawking FIji Water is suing the company that placed her there.
Kelleth Cuthbert, the Fiji Water Girl who became a viral sensation for appearing celebrities at the awards show on January 6, is suing  the Fiji Water Company ...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves US News HienaLouca





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