Celebrities and social media influencers have pledged to clearly state when they have been paid to endorse products online.
British stars including Alexa Chung, Rita Ora, Rosie Huntington-Whiteley and Ellie Goulding are among sixteen celebrities who have made the formal commitment.
The pledge follows a Competition and Markets Authority (CMA) order made for stars to be more transparent over their endorsement deals when posting to social media.
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Celebrities and social media influencers have pledged to clearly state when they have been paid to endorse products online. British singers including Ellie Goulding, Rita Ora and Alexa Chung, here, are among 16 celebrities who have made the formal commitment
Online endorsements from celebrities and influencers can help boost brand sales through exposure to their millions of followers.
However, the CMA has previously warned some posts could break consumer protection law, which requires any payment or reward for promoting a brand to be clearly declared.
CMA chief executive Andrea Coscelli said: 'You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on.
A Competition and Markets Authority (CMA) order was made for stars to be more transparent over their endorsement deals when posting to social media. Here, model and actress Rosie Huntington Whiteley endorses Bare Minerals
British stars including Ellie Goulding, Rita Ora and reality TVs stars Millie Mackintosh and Megan McKenna are among 16 celebrities who have made a formal commitment to the Competition and Markets Authority (CMA)
Made in Chelsea star Millie Mackintosh posts a snap of herself with the Clarisonic facial brush
Rita Ora writes on her Instagram that she is excited to be performing at the Victoria Secret fashion show, while wearing the company's lingerie and tagging them
Binky Felstead endorses Breyers cereal and tags Tesco and the Breyers brand
Online endorsements from celebrities and influencers can help boost brand sales through exposure to their millions of followers. Here, Ellie Goulding tags fashion designer Chloe
The CMA has previously warned some posts could break consumer protection law, which requires any payment or reward for promoting a brand to be clearly declared Our Girl star wears Very.uk for a post.
Made in Chelsea star Louise Thompson wears Ryderwear gym gear
'The enforcement action taken by the CMA has seen a number of social media stars pledge to be more transparent when posting online.
'It also sends a clear message to all influencers, brands and businesses that they must be open and clear with their followers. We will also continue our work to secure more improvement in this space.'
It said it has sent a number of warning letters to other celebrities, urging them to review their practices where concerns have been identified.
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https://hienalouca.com/2019/01/23/celebrities-pledge-to-clean-up-their-act-on-social-media/
Main photo article Celebrities and social media influencers have pledged to clearly state when they have been paid to endorse products online.
British stars including Alexa Chung, Rita Ora, Rosie Huntington-Whiteley and Ellie Goulding are among sixteen celebrities who have made the formal commitment.
The pledge f...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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