A fertility tracker bracelet designed to help women get pregnant could soon perform the reverse role and replace traditional contraception such as the Pill, its makers claim.
The Ava bracelet, which is already being used by thousands of women in Britain, is close to launching a contraception setting which will show when fertility is high and warn against intercourse.
Ava is in the late stages of research before rolling out the new setting on the £249 bracelet, which looks like a Fitbit-style fitness tracker.
The move is likely to be welcomed by women who often forget to take their pill. It is claimed the bracelet and its app help users keep an accurate track of their menstrual cycle by monitoring nine ‘biomarkers’, including skin temperature, breathing, heart rate and ‘perfusion’ – blood supply around the body. The makers say the bracelet can detect an average of 5.3 fertile days per cycle with 89 per cent accuracy.
Women track their fertility through an app, and can pinpoint the exact days they are most likely to get pregnant using Ava
The Swiss-based company decided to launch the contraceptive feature following feedback from women who admitted they were already using the device to avoid pregnancy. Ava global brand director Sonja Lutz said: ‘We are not a contraceptive as of today but we have clinical trials and studies running at the moment.’
Ava is planning to seek approval from the US Food and Drug Administration which would mean it could market itself as an alternative to traditional contraception.
The company says that soon - they won't say exactly then - it will roll out a new contraception feature
‘That is the next step,’ said Mrs Lutz, speaking at the Consumer Electronics Show in Las Vegas. The company will not say when the new feature will roll out or be made available in Britain. The plan is that the bracelet will help a woman know when – and when not – to be intimate with her partner.
The bracelet is currently worn at night by those trying to conceive. Through a mobile phone app connected to the device, the wearer is shown her fertility window each month and sent an alert when it is time to start trying for a baby.
It is claimed users are able to plan intercourse months in advance, with the app mapping out when they will be most fertile.
Mrs Lutz said: ‘We have a lot of military wives, for example, or husbands who travel a lot. They need to know when to be home.’
She added that many women use the tracker because they are sick of having to ‘pee on a stick’ to carry out an ovulation test and find out if they are fertile. Ava claims 50 women around the world get pregnant each day using the bracelet.
The firm’s contraception plans come after an advert for an app which claimed to act as ‘digital birth control’ was banned in Britain last year. Natural Cycles, founded in Sweden, claimed to help prevent pregnancies through algorithms based on ovulation, menstrual cycle length and temperature.
But the Advertising Standards Authority ruled that claims made about the effectiveness of the £5.99-a-month app were exaggerated.
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https://hienalouca.com/2019/01/11/can-fitbit-style-gadget-replace-the-pill-makers-of-249-ava-fertility-tracking-bracelets-say-yes/
Main photo article A fertility tracker bracelet designed to help women get pregnant could soon perform the reverse role and replace traditional contraception such as the Pill, its makers claim.
The Ava bracelet, which is already being used by thousands of women in Britain, is close to launching a contraception...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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