«Breaking News» 'We have acknowledged our mistakes': Sheryl Sandberg hits back against criticism

Facebook COO Sheryl Sandberg has defended the social network's efforts following a plethora of privacy disasters. 

Speaking at the Digital, Life, Design conference in Munich, Sandberg said the firm had 'acknowledged our mistakes' and was 'far from done' trying to fix them.

She admitted the firm 'needs to do better' and revealed the five areas Facebook believes it needs to focus on: safety, election interference, fake accounts, data protection and transparency.  

The social network has come under fire for not moving quickly enough to respond to Russia's use of its platform in the 2016 election misinformation campaign, how it deals with abuse, and for the Cambridge Analytica data scandal - among other problems. 

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Speaking at the Digital, Life, Design conference in Munich, Sandberg said the firm had 'acknowledged our mistakes' and was 'far from done' trying to fix them.

'We are not the same company that we were in 2016 or even a year ago,' Chief Operating Officer Sheryl Sandberg told the DLD Munich technology conference.

'We have a fundamentally different approach to how we run our company today.'

'We need both optimism and courage.'

Sandberg told the audience: 'Not everyone shares the values we stand for. 

'The very idea of an open, connected world is in some ways under attack — from a minority of people who want to spread hate and misinformation, from hackers who just want personal gain, from countries who want to interfere in elections and who want to quiet voices or control their own people,'

 'Speaking for Mark [Zuckerberg], for myself and for everyone at Facebook, we are more determined than ever to keep people safe. And we are taking strong actions to do it,'

'We are not the same company that we were in 2016 or even a year ago,' Chief Operating Officer Sheryl Sandberg told the DLD Munich technology conference (pictured)

'We know we need to do better at anticipating risks and we need to stop abuse more quickly,' she said in her speech. 

'We need to do more to protect people's data.' 

She also warned of much discussed government regulation, saying that governments 'have a right and a duty to set rules and boundaries,' but adding regulation must be 'effective' as well as 'pro-innovation.'

It comes as Sandberg today announced 1,000 new jobs will be created in its Irish offices in 2019.

Ms Sandberg announced the company aims to add 1,000 jobs in Dublin, bringing the total number employed by the company in Ireland to around 5,000, across sites in Dublin, Meath and Cork.

Ms Sandberg was speaking at Facebook's Gather event for small businesses, attended by more than 500 SMEs from Ireland and across Europe, the Middle East and Africa.

In her address, Ms Sandberg reiterated the company's continued commitment to its Irish operation, which is its largest outside of its California headquarters.

'Today, I'm really excited to share that we're going to be hiring an additional 1,000 people in Ireland, in the next year alone,' Ms Sandberg said.

Sandberg told the audience 'Not everyone shares the values we stand for. 'The very idea of an open, connected world is in some ways under attack — from a minority of people who want to spread hate and misinformation, from hackers who just want personal gain, from countries who want to interfere in elections and who want to quiet voices or control their own people,' 

'We have 4,000, by the end of the year we're going to have 5,000, those are people whose jobs it is to help keep people safe and to do all the work it takes to both allow the good and prevent the bad.

'Facebook has had a hard time the last few years and that's because we need to do a better job of keeping people safe on our platform.

'We're not the same company we were and that's something we need to prove, and we're not going to prove that with words alone.

'If you want to know what a company cares about, look where that company spends its money.'

FACEBOOK'S PRIVACY DISASTERS

Facebook in late September disclosed that it had been hit by its worst ever data breach, affecting 50 million users - including those of Facebook boss Mark Zuckerberg and COO Sheryl Sandberg.

Attackers exploited the site's 'View As' feature, which lets people see what their profiles look like to other users.  

The unknown attackers took advantage of a feature in the code called 'Access Tokens,' to take over people's accounts, potentially giving hackers access to private messages, photos and posts - although Facebook said there was no evidence that had been done.

The hackers also tried to harvest people's private information, including name, sex and hometown, from Facebook's systems. 

Facebook said it doesn't yet know if information from the affected accounts has been misused or accessed, and is working with the FBI to conduct further investigations.

However, Mark Zuckerberg assured users that passwords and credit card information was not accessed.

Facebook says it has found no evidence 'so far' that hackers broke into third-party apps after a data breach exposed 50 million users (stock image)  

As a result of the breach, the firm logged roughly 90 million people out of their accounts earlier today as a security measure.  

Facebook made headlines earlier this year after the data of 87 million users was improperly accessed by Cambridge Analytica, a political consultancy. 

The disclosure has prompted government inquiries into the company's privacy practices across the world, and fueled a '#deleteFacebook' movement among consumers. 

Communications firm Cambridge Analytica had offices in London, New York, Washington, as well as Brazil and Malaysia.

The company boasts it can 'find your voters and move them to action' through data-driven campaigns and a team that includes data scientists and behavioural psychologists.

'Within the United States alone, we have played a pivotal role in winning presidential races as well as congressional and state elections,' with data on more than 230 million American voters, Cambridge Analytica claims on its website.

The company profited from a feature that meant apps could ask for permission to access your own data as well as the data of all your Facebook friends.

The data firm suspended its chief executive, Alexander Nix (pictured), after recordings emerged of him making a series of controversial claims, including boasts that Cambridge Analytica had a pivotal role in the election of Donald Trump

This meant the company was able to mine the information of 87 million Facebook users even though just 270,000 people gave them permission to do so.

This was designed to help them create software that can predict and influence voters' choices at the ballot box.

The data firm suspended its chief executive, Alexander Nix, after recordings emerged of him making a series of controversial claims, including boasts that Cambridge Analytica had a pivotal role in the election of Donald Trump.

This information is said to have been used to help the Brexit campaign in the UK.

It has also suffered several previous issues.

2013, Facebook disclosed a software flaw that exposed 6 million users' phone numbers and email addresses to unauthorized viewers for a year, while a technical glitch in 2008 revealed confidential birth-dates on 80 million Facebook users' profiles.  

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Main photo article Facebook COO Sheryl Sandberg has defended the social network’s efforts following a plethora of privacy disasters. 
Speaking at the Digital, Life, Design conference in Munich, Sandberg said the firm had ‘acknowledged our mistakes’ and was ‘far from done’ trying to fi...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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