«Breaking News» ITV bosses left furious after Cheryl stars on Michael McIntyre's Big Show on BBC1

Cheryl, 35, is a judge on the dance competition, but in the slot leading up to it she appeared as a guest on McIntyre’s hit show, because the Beeb believe she is their secret weapon to beat rival show The Voice [File photo]

ITV bosses are furious that Cheryl Tweedy starred on Michael McIntyre’s Big Show on BBC1 last night – in what is claimed to be a ‘ruse’ to keep viewers watching The Greatest Dancer straight afterwards.

Cheryl, 35, is a judge on the dance competition, but in the slot leading up to it she appeared as a guest on McIntyre’s hit show, because the Beeb believe she is their secret weapon to beat rival show The Voice.

ITV launched a new series of The Voice at the same time last night – 8pm – in a fierce Saturday night ratings battle with The Greatest Dancer, which is produced by Simon Cowell. 

Sources at ITV say the BBC used Cheryl to ensure that a ‘lead-in’ audience stayed with the corporation following McIntyre’s popular show, which regularly attracts 6 million viewers.

One told The Mail on Sunday: ‘This all seems like a ploy to advertise the fact that The Greatest Dancer is on next. It doesn’t really seem fair.

Oti Mabuse, Matthew Morrison, and Cheryl on BBC One's The Greatest Dancer. ITV launched a new series of The Voice at the same time last night – 8pm – in a fierce Saturday night ratings battle with The Greatest Dancer, which is produced by Simon Cowell [File photo]

‘It’s all too coincidental that of all the weeks Cheryl would be on Michael’s show, it’s right before her own. She has nothing else to promote at the moment apart from The Greatest Dancer.’

In an attempt to ramp up the singer’s role on the network, the BBC included a clip on the show where McIntyre, 42, sent a text to all of the contacts on her phone, asking them to pose naked for a life drawing class on Friday. 

Victoria Beckham left Cheryl red-faced when she replied, saying: ‘Pardon?’

Sources at ITV say the BBC used Cheryl to ensure that a ‘lead-in’ audience stayed with the corporation following McIntyre’s popular show, which regularly attracts 6 million viewers

Last week The Mail on Sunday revealed the huge battle for ratings between the two shows, with both channels putting their shows on at 8pm despite them discussing the scheduling with each other.

The move defied the Government’s calls for the corporation not to put its major programmes head-to-head with those of its rivals.

In 2016, as part of the review of the BBC’s Charter, the then Culture Secretary John Whittingdale tried to stop it pitting its top shows against hit programmes on rival stations.

In an attempt to ramp up the singer’s role on the network, the BBC included a clip on the show where McIntyre, 42, sent a text to all of the contacts on her phone, asking them to pose naked for a life drawing class on Friday

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Cheryl, 35, is a judge on the dance competition, but in the slot leading up to it she appeared as a guest on McIntyre’s hit show, because the Beeb believe she is their secret weapon to beat rival show The Voice [File photo]

ITV bosses are furious that Cheryl Tweedy starred on Michael M...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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