When Parveen Ashraf was approaching her 50th birthday she decided enough was enough. She’d been working flat out for 10 years teaching cookery and catering for Indian dinner parties, but she still hadn’t achieved her dream - to host her own TV cookery show.
‘I’d tried so hard to get my name out there and show people what I could do, but I kept getting knocked back,’ explained Parveen, 53, a mother-of-three from Peterborough. ‘I’d written a manuscript for a cookery book but I couldn’t find a publisher. I also felt I was getting too old for TV and that maybe it was time to admit defeat.’
But when Parveen’s beloved mum Begum lay dying two years ago, she gave her daughter the strength she needed to carry on. ‘She told me how strong I was and made me promise never to give up,’ said Parveen.
‘She reminded me how I fought to survive as a baby. I was in an incubator for the first three months of my life and mum believed that is what made me so strong. The day after I made that promise to mum she died. I wouldn’t have achieved any of this without her.’
The result of that promise is a new ITV cookery show - Parveen’s Indian Kitchen - which starts on 20th January.
Over 10 episodes, Parveen will share her love of her native cuisine and hopes to demystify Indian cookery with her simple, easy-to-follow recipes.
Mother-of-three Parveen Ashraf, 53, (pictured) from Bradford revealed how a promise to her mother and battling a life-threatening tumour led to her new ITV cookery show
These authentic Kashmiri recipes have been passed down through the generations and Parveen’s mum is central to her love of Indian cooking.
‘My mum is my inspiration and taught me everything I know about food,’ said Parveen. ‘Growing up in Bradford as one of seven children, I watched my mum calmly produce amazing food for all nine of us every day.
'She was an incredible cook. She also taught me to put love into my food. She insisted that when you cook, the energy of the chef goes into the food.
'So cooking is the way I show my love for my family. If my daughter comes home upset about something, I would cook her her favourite dish to cheer her up.
'If my husband has been away travelling, I’ll cook his favourite food when he comes home. It’s my way of showing love.
‘I feel so sad that Mum didn’t get to see my book being published and she never got to see my TV show. I still find it very difficult to talk about my mum.
'But I must admit while I was filming the show I did feel that she was there with me in the studio.
Parveen (pictured right with her mother) recalls growing up witnessing her mother cook for a family of nine everyday
'One of the things that keeps me going is knowing that I am keeping her memory alive by sharing everything she taught me. She would have been so proud of what I have achieved.’
Parveen’s cookery career came about partly as a result of a serious illness she suffered in 2007.
While working as an Ofsted nursery inspector, Parveen discovered a lump in her stomach which was diagnosed as a desmoid tumour - a non-cancerous but aggressive growth which was rapidly spreading throughout her abdomen.
After four major operations in one year to remove the tumour, Parveen’s husband Qamar told her she needed to quit her job and ‘do what she loved’. So from then on Parveen focused on cooking.
‘We called the tumour Simon because I do like to make a joke of things!’ recalled Parveen.
‘But it was a terrible year and I was in a very dark place. Having the tumour was a massive turning point for me because it meant I decided to leave my stressful job behind and - with the support of my husband - follow my heart and concentrate on cooking.
Parveen (pictured left with her husband Qamar) began focusing on cooking after her husband convinced her to quit her stressful Ofsted job when doctors discovered she had a tumour
'So that’s when I started cooking for people, hosting cookery lessons and doing cookery demonstrations at festivals and fetes.
'Anywhere I could be seen - I was there. And eventually, after a LOT of hard work, my dream has come true and I’ve finally got my own TV show.’
Parveen’s family - husband Qamar and children Imran, 28, Sherine, 27, and Cyrus, 21 - are incredibly proud of what she has achieved.
‘I spent years focusing on raising my children and now they’re supporting me. There’s a real role reversal going on,’ said Parveen.
‘My family are both my biggest supporters and my biggest critics! They love my food, but if I get something wrong they won’t hesitate to tell me!’
At 53, Parveen looks at least a decade younger than her years. She looks stunning on camera and will no doubt be a massive hit with the viewers.
Comparisons have been drawn with Nigella Lawson, so what does Parveen think about being likened to one of the UK’s most successful TV chefs?
‘Well, I’d be over the moon to be thought of as even a tenth of the person Nigella is! I am a huge fan and I’ve always loved what she does,’ said Parveen.
’She’s a woman in her 50s like me and a home cook who’s passionate about food. I think she’s amazing and I love the comparison.
I’d be very happy to be thought of as the Asian Nigella!’
Parveen’s Indian Kitchen airs on ITV on Sunday 20th January
Parveen Ashraf’s book Parveen the Spice Queen: Step By Step Authentic Indian Cooking is available to order for £19.99 via www.parveenthespicequeen.com
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https://hienalouca.com/2019/01/15/chef-who-always-dreamed-of-a-tv-career-finally-lands-her-own-show-at-53/
Main photo article When Parveen Ashraf was approaching her 50th birthday she decided enough was enough. She’d been working flat out for 10 years teaching cookery and catering for Indian dinner parties, but she still hadn’t achieved her dream – to host her own TV cookery show.
‘I’d tried so hard to get my name...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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