«Breaking News» Big brands revisit the milkman model to cut plastic...

It wasn't too long ago when the milkman delivered to your door, and it seems like a return to the good old days might be just around the corner as part of a drive to slash plastic pollution. 

An e-commerce service is launching a new era of the home deliveries of old - with goods like orange juice, shampoo and laundry detergent delivered to your door in glass and metal containers.

Loop, which is aimed at curbing plastic consumption, was announced at the World Ecomomic Forum in Davos and has a number of high-profile backers, including Coca-Cola, PepsiCo and Tesco.  

Nestle's stainless steel Haagan-Dazs ice cream container which will be used as part of the Loop's project

Clorox's stainless steel wipe container designed for use with Loop (left) and Lesieur's stainless steel vegetable oils and mayonnaise containers (right)

Loop has not posted any photographs on its Instagram of what the containers may look like, but has posted a number of posts discouraging people from using plastic

Loop has teamed up with huge multi-national corportations, including PepsiCo. Pictured: A joint announcement made on Loop's Instagram with PepsiCo

The aim of the project is to start delivering goods to customers doors in reusable glass and metal bottles. The reusable containers would then be retrieved, cleaned and then be reused.    

The rise and fall of the British milkman 

In the late Sixties and Seventies, there were between 40,000 and 45,000 milkmen delivering to more than 18 million British homes — around 99 per cent of households. 

But by 2014, only 10 per cent of homes still had their milk delivered, and that means the number of working milkmen has fallen to about 4,000. 

In the early 1950s, reliable power refrigeration replaced iceboxes and milk service fell into decline.

By the 1990s, the deregulation of the British milk industry and the decision by supermarkets to sell milk cheaply in plastic containers changed everything.

Dairy farmers have taken a big hit in recent years as supermarkets have become the main player in selling their produce.  

The farmers have fallen victim to aggressive price wars waged by the supermarkets.

A spokesman for the National Farmers Union has previously claimed a combination of high farm costs and low prices have left many 'under extreme financial pressure and fearing for the future of their dairy businesses'. 

The service will be launched in Paris, New York, New Jersey and the Pennsylvania area in May this year, while the program is set to be rolled out in the UK later in 2019. Toronto, Tokyo and California are set to follow suit in 2020. 

Users ordering products online put down a refundable deposit for the reusable packaging. Shipping fees of $15-$20 can be eliminated if seven items or more are ordered.

Loop's Paris retail partner Carrefour will be carrying out tests to the programme ahead of the official launch. 

Carrefour Secretary General Laurent Vallee added he thought there would be teething problems, stating: 'It will surprise me if it works on day one.'

Simon Lowden, the president and chief marketing officers of PepsiCo, said the firm will start a 5,000-household scheme, rolling out popular products like Tropicana orange juice in glass bottles and Quaker oats in steel containers.  

Lowden and other executives vowed to use their companies' scale and marketing muscle to support the project, but refused to quantify financial investments.  

Among the other firms to embark on the potentially-revolution packaging scheme include recycling firm and Loop parent TerraCycle; shipper United Parcel Service Inc; consumer packaged goods sellers Procter & Gamble Co, Unilever Plc , PepsiCo Inc and Coca-Cola European Partners Plc; and retailers Carrefour and Tesco Plc.    

P & G's Loop contributions include Tide purclean laundry detergent in stainless steel bottles and Pampers diaper recycling.

Loop's refundable deposits in Europe range from 0.25 euros for a Coca-Cola 200 ml bottle to 47 euros ($53.50) for Pampers recycling, TerraCycle said.

On Loops Instagram, it cites the Waste Business Journal's statistic that by 2021, the average landfill will only have 14 years of life left (pictured)

The 'milkman' might soon be seeing a revival thanks to a new e-commerce scheme aimed at reducing plastic

Loop, which is aimed at curbing plastic consumption, was announced at the World Ecomomic Forum in Davos 

Goods will be delivered in recyclable containers, where they can be washed and reused again

Virginie Helias, P & G's chief sustainability officer, said the company will monitor Loop demand before investing in comprehensive package redesign projects.

Likewise at Nestle, which designed a stainless-steel Haagen-Dazs ice cream container designed for Loop's New York-area project, Kim Peddle Rguem, Nestle USA's ice cream president. ($1 = 0.8784 euros)

The announcement comes as plastic continues to blight the environment and governments have rolled out a number of measure to try to combat the use of plastic water bottles, shopping bags, plastic straws and polystyrene cups. 

What measures has the UK taken to slash the use of plastics?

Plastic bag charge: In October 2015 a 5p charge for all plastic bags  was introduced. The fee has been credited with slashing Britain's use of plastic bags.

Deposit return scheme: In March 2018 ministers announced plans to introduce a bottle deposit return scheme. Plastic, glass and metal containers will be recycled through the scheme. It is expected to come into force in 2020.

Ban on plastic straws, cotton buds and stirrers: In April 2018, Theresa May announced plans to ban the sale of the disposable plastic gadgets as part of her war on Britain's throwaway culture

Latte levy: MPs have called for a 25p charge to be slapped on single use coffee cups - known as a latte levy. Ministers have not said whether they will introduce it yet, but it is believed to be under consideration.

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https://hienalouca.com/2019/01/24/big-brands-revisit-the-milkman-model-to-cut-plastic/
Main photo article It wasn’t too long ago when the milkman delivered to your door, and it seems like a return to the good old days might be just around the corner as part of a drive to slash plastic pollution. 
An e-commerce service is launching a new era of the home deliveries of old – with goods like ...

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