She's long been a reality TV favourite, who has appeared on such shows as TOWIE and Celebs Go Dating - and is set to compete on Dancing On Ice.
And Gemma Collins, 37, officially entered a new realm on Friday afternoon, when she unveiled her soulful new pop single It's The GC, written by Tallia Storm, 20, as part of a Christmas campaign for her new fashion collection with Boohoo.
However, while the bubbly blonde is seen standing onstage and bellowing into a microphone in a clip released on social media, she doesn't even sing a note of the track – yet Scottish songstress Tallia still brands her 'the next Mariah Carey'.
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Debut: Gemma Collins has made her debut as a singer with the release of her track It's The GC
'This might be the craziest thing I've ever done,' Tallia told The Sun of the project, before adding of the glamorous video's star: 'She's the next Mariah Carey. Gemma is a star who lights up a room when she walks in.
'We always joked about doing something together while we were on Celebs Go Dating... We came up with this idea and Boohoo asked me to write a song completely inspired by how fun Gemma is and all about her female empowerment.
'She's everything I want to be. She lives in the moment, she's fearless and doesn't care what people think. She's so comfortable in her own skin.'
Glamorous: The TOWIE star looks decidedly glam as she appears in the newly-unveiled video
Song: The track serves as part of a Christmas campaign for her fashion collection with Boohoo
Wow: Tallia Storm, who wrote and performed the song, called Gemma the 'next Mariah Carey'
Taking to Instagram on Friday, Gemma encouraged her fans to download the track on iTunes and stream it on Spotify, adding: 'Thank you to the gorge @tallia_storm for singing the track for me.'
In the video, the reality star is seen doing her makeup before going into a dream sequence where she's unveiled as a glamorous lounge singer.
She is seen miming convincingly into the microphone as Tallia belts out in her dulcet tones: 'I'm an icon, I'm a diva, I'm a believer.'
Lounging: The bubbly blonde plays the part of a glamorous lounge singer in the brief video
Make it your time to shine like Gemma wearing Boohoo
Hold on to your purse strings ladies because the GC has released a collection with Boohoo just in time for the party season – and it comes with a new pop single!
That’s right Gemma Collins has gone one step further than any other celebrity and brand collab by teaming with Tallia Storm to show off the Christmas range with a tune which, of course, includes this gorgeous sequin dress.
We all know Gemma loves to look glam but this dress goes beyond that with the twist front, kimono-style sleeves and maxi length that drapes her figure. No doubt if you click (right) and snap up the dress too you’ll turn heads at the office party for all the right reasons this year, just pair with heels and you’re good to go.
Want to browse our first? Then treat yourself to our favourite dress by P.A.R.O.S.H., which emulates Gemma's with the ruched front, or quickly get your hands on this maxi dress by Outrageous Fortune at Asos for only £72.
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Ensembles: She slips into a variety of eye-catching ensembles as she promotes the new lines
Hunky: A strapping hunk is seen attending to Gemma's every whim as she tales centre stage
Belting out: Tallia is heard belting out in her dulcet tones, 'I'm an icon, I'm a diva, I'm a believer'
After being served cocktails by a strapping hunk, she extends her leg as her personal waiter straps black ice skates onto her feet, before the brief clip closes with her smiling at the camera as she dons a glittering grown.
Away from promoting her new single and advertising campaign, as well as preparing for Dancing On Ice, Gemma surprised shoppers as an official Boots beauty brand consultant in London on Wednesday.
The reality star appeared to be in high spirits as she posed up a storm outside the store before going in to offer her advice on haircare.
Gemma certainly looked the part, sporting a voluminous blow dry and a face full of expertly applied make-up.
A dream come true: Singer and songwriter Tallia Storm revealed that she and Gemma joked about making a song together during their stint on Celebs Go Dating
Skates: In a nod to her upcoming stint on Dancing On Ice, she straps on a pair of black skates
Queen of the pack: The video comes to a close with Gemma grinning as she sports a crown
Christmas has come early: The newly-released single is available on both iTunes and Spotify
She also dressed in the Boots employee outfit, teaming a white salon tunic with figure-hugging black trousers and court heels.
Since her addition to Dancing on Ice has been confirmed, Gemma has found herself plagued by claims she has been acting like a 'diva' on set and show bosses are fearful her 'diva tantrums' could see her quitting the show before it airs next year.
However, Gemma has insisted she is 'fully committed' to Dancing on Ice. Appearing on This Morning last month, she revealed she has 'cleared her diary' so she can focus on doing well on the show.
Although, she did admit she was 'scared and nervous' about hurting herself on ice.
Career girl: Gemma took a day away from the ice rink in order to surprise shoppers as an official Boots beauty brand consultant in London on Wednesday
Blonde bombshell: The 37-year-old TOWIE star looked in high spirits as she posed up a storm outside the store before going in to offer her expert advice on haircare
https://hienalouca.com/2018/11/16/gemma-collins-launches-pop-career-with-self-titled-track-which-she-doesnt-even-sing/
Main photo article She’s long been a reality TV favourite, who has appeared on such shows as TOWIE and Celebs Go Dating – and is set to compete on Dancing On Ice.
And Gemma Collins, 37, officially entered a new realm on Friday afternoon, when she unveiled her soulful new pop single It’s The GC,...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Celebrity News HienaLouca
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