London Fashion Week is not known as a place of relaxation; with fashionistas flocking to hundreds of shows a day by the world's best designers.
But one such designer has created a space for the fashion pack to relax during the hectic chedules - on the world's largest beanbag.
British accessories creator Anya Hindmarch, 50, has been hosting events on the beanbag - dubbed the Chubby Cloud - aimed to be more soothing than all of the runway shows; with meditation, readings of the BBC shipping forecast and storytelling from children's books.
And the art installation - held at the palatial Banqueting House in London - has already been a sell out, with no tickets remaining for any session this weekend.
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British accessories designer Anya Hinmarch launched a relaxtion event called the Chubby Cloud on what she claims is 'the world's largest beanbag', which visitors rest on. Pictured: Guests relax on the Chubby Cloud listening to speaker Sophie Hackford
Hindmarch launched the event to encourage people to be more 'playful' and lie back and enjoy art. Pictured: Hindmarch speaks on the opening day of the exhibition on Friday
Guests take off their shoes and don overalls so they can comfortably lie down and relax on the cloud (pictured)
Participants don comfortable overalls and slip off their shoes to jump on the huge white beanbag, which has been made to look like a giant cloud.
They can either face the front and watch guests speaks or lie back and get a spectacular view of the Peter Paul Rubens painting on the ceiling.
The event, which ran from September 14 to 16, hosted a series of talks, meditations, music and bedtime stories.
There is also a cafe downstairs selling rainbow doughnuts and cupcakes with cloud-shaped icing, with the designer is also selling limited edition Chubby Cloud merchandise.
The event, which was held at the Banqueting House in London, was a complete sell out, with no tickets left on sale for the remaining events. Pictured: Two visitors relax on the Chubby Cloud
The event hosted a series of talks, meditations, music and bedtime stories, including some from famous famous like Poppy Delevingne and Claudia Winkelmann. Pictured: Two visitors relax on the Chubby Cloud
Hindmarch announced she would no longer be presenting her collections in line with the traditional London Fashion Week schedule. Pictured: Visitors wait for their turn on the cloud
There is also a cafe downstairs selling rainbow doughnuts and cupcakes with cloud-shaped icing. Pictured: Visitors enjoy a break in the packed cafe
Hindmarch also sold limited edition Chubby Cloud merchandise at the three day event (pictured), which ends on Sunday
Speaking after Saturday morning's session, Hindmarch told WWD: 'It's the idea of engaging with people not in a traditional format. I wanted to just talk to our customers and make this inclusive.
'You see how people behave when they sink into the Chubby Cloud — it's quite natural — and I wanted to do something where they could come and be playful. And you're quite porous when you're lying there, so you are open to the art and you're open to listening — and hopefully open to knowing more about us.'
The event has already proved hugely popular and all of the talks have sold out, while celebrity guests have included Poppy Delevingne and Claudia Winkelmann, who both read bedtime stories when they visited on Friday.
Visitors can either face the front and watch guests speaks or lie back and get a spectacular view at the Peter Paul Rubens painting on the ceiling. Pictured: A visitor taking a photograph of the painting on his phone
In February the designer placed chubby heart balloons around Britain's famous landmarks to advertise the collection. Pictured: Speaker Sophie Hackford, who is CEO of a data and AI company 1715 Labs
Hindmarch received a CBE from Prince Charles in recognition of her services to fashion last year. Pictured: Speaker Sophie Hackford during her talk
The Duchess of Cambridge is a fan of her bags and Princess Eugenie was spotted with an Anya Hindmarch clutch at the wedding of Pippa Middleton and James Matthews. Pictured: Speaker Sophie Hackford during her talk
Hindmarch announced she would no longer be presenting her collections in line with the traditional London Fashion Week schedule.
In February the designer placed chubby heart balloons around Britain's famous landmarks.
In June last year Hindmarch , who is known for bringing a quintessentially British sense of humour to her designs, received a CBE from Prince Charles in recognition of her services to fashion.
Miss Hindmarch famously created a reusable bag with 'I'm not a plastic bag' to promote the environment. Pictured: Visitors relax while watching Sophie Hackford during her talk
Hindmarch said people would be more 'open to listening' while relaxed and so more open to learning about the brand. Pictured: Visitors wait to be admitted to the Chubby Cloud event
Speaking at the event the mother-of-five, who launched her eponymous fashion label in 1987, said she is 'privileged and proud' that Princess Diana was among her supporters and wore pieces from her collection for evening galas and state visits.
The Duchess of Cambridge is also a fan and Princess Eugenie was spotted with an Anya Hindmarch crisp packet clutch at the wedding of Pippa Middleton and James Matthews last month.
Miss Hindmarch famously created a reusable bag with 'I'm not a plastic bag' to promote the environment and now delights fashion fans with her playful designs which seek to find beauty in the banal, from road signs to cereal packets.
Link article
https://hienalouca.com/2018/09/16/anya-hinmarch-launches-relaxation-event-chubby-cloud-on-the-worlds-largest-beanbag/
Main photo article London Fashion Week is not known as a place of relaxation; with fashionistas flocking to hundreds of shows a day by the world’s best designers.
But one such designer has created a space for the fashion pack to relax during the hectic chedules – on the world’s largest...
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Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
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