Cambridge Analytica used Facebook data to target people who prefer Wrangler and L.L. Bean because they are typically 'low on openness, more conventional' and open to Trump's messaging.
Christopher Wylie, who was the whistle-blower who exposed how the political consulting firm Cambridge Analytica, which was hired by the Trump campaign, used Facebook user data to target voters leading up to the 2016 election.
Wylie now reveals to Business of Fashion how the company took Facebook users' 'preference for fashion labels' to target people susceptible to pro-Trump messaging.
Cambridge Analytica took Facebook users' 'preference for fashion labels' such as Wrangler and L.L. Bean and found those consumers are more susceptible to pro-Trump messaging
Directed by Trump's strategist Steve Bannon, Cambridge Analytica used fashion label preferences expressed on Facebook to target voters likely to vote for Trump.
A preference for European designer label Kenzo, on the other hand, reflected the opposite.
Clothing preferences were also used to identify people who were susceptible to joining the alt-right insurgency, Wylie says, according to a release by the Business of Fashion.
The consulting firm built algorithms linking fashion labels to personality traits to inform the targeting of political messaging according to Wylie.
'We were about to destroy the world together. I became Icarus and put on wax wings and flew into the sun,' said Wylie, about the pact he forged with Trump's campaign strategist Bannon.
The data correlations between clothing brands and people's political proclivities were researches by Cambridge Analytica, in consultation with psychologists.
Wylie called the approach a new 'weapon of mass destruction,' that were deployed to attack military installations but instead they were being deployed against the general public.
Mark Zuckerberg faced Congrssional hearings in April about Facebook user data being used to target voters in the 2016 elections- and admitted blame for Cambridge Analytica for being able to obtain 87million users' data
'The difference between Facebook and the NSA is simple but profound,' he added. 'The NSA's targets are extremists, foreign spies… on Facebook you are the target,' said Wylie during his talk with BoF.
During Congressional hearings in April, Mark Zuckerberg tried to make inroads with some of the lawmakers after revelations of the massive extent of a security breakdown that allowed tens of millions of users' personal data get into the hands of Cambridge Analytica.
Zuckerberg told reporters in a conference call he accepted blame for the policy that allowed political consulting firm Cambridge Analytica to acquire personal data on up to 87million users.
Link hienalouca.com
https://hienalouca.com/2018/11/29/trump-cambridge-analytica-facebook-users-fashion-labels-preferences-wrangler-ll-bean-win-election/
Main photo article Cambridge Analytica used Facebook data to target people who prefer Wrangler and L.L. Bean because they are typically ‘low on openness, more conventional’ and open to Trump’s messaging.
Christopher Wylie, who was the whistle-blower who exposed how the political consulting firm ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
https://i.dailymail.co.uk/1s/2018/11/29/16/6803496-6442961-image-m-26_1543510785465.jpg
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