Today Show ratings have soared since host Megyn Kelly was given the boot from NBC for her controversial blackface comments.
While the firing cut short Kelly's three-year contract with NBC and cost the network millions, her departure is so far boosting the morning show's numbers.
Since her departure, viewership by 25 to 54 year olds - the key demographic favored by advertisers - for the third hour slot of Today is up about 10 percent, according to Nielsen.
In the last three weeks overall, viewers for the first two hours of NBC's morning show has surpassed that of rival ABC's Good Morning America, which typically boasts the largest morning viewership.
Today show ratings are up 10 percent following Megyn Kelly's firing from the Today Show on October 26 for her controversial remarks defending blackface
Since her departure, viewership by 25 to 54 year olds - the key demographic favored by advertisers - for the third hour slot of Today is up about 10 percent
In the last three weeks overall, viewers for the first two hours of NBC's morning show has surpassed that of rival ABC's Good Morning America
In Megyn Kelly's last week, her 9am program had 675,000 viewers between 25 and 54 and 2.52million viewers overall.
Just one week after her departure the show clocked 725,000 viewers between 25 and 54 and 2.64million viewers overall - leaping five percent and 11 percent respectively.
But last week those numbers jumped to 741,000 viewers between 25 and 54 and more than 2.63million viewers overall - a 10 and four percent jump respectively over the three week period.
From November 5 to 9, Today recorded an average of 4.25million viewers, eclipsing the 4.22million viewers of GMA. Part of the reason is attributed to the network's coverage of the California bar shooting.
Her eponymous hour show was abruptly cancelled on October 26 after she questioned why blackface was controversial as a Halloween costume. NBC is now trying to figure out what kind of severance to offer the host who had a combined $69million contract.
Now the network is wondering if the spike in viewership will hold.
The firing cut short Kelly's three-year $69million contract with NBC and cost the network millions in payout, but her departure is so far boosting the morning show's numbers. Kelly pictured on Monday walking through Manhattan
Kelly and husband Douglas Brunt pictured out in New York on Monday. Since her departure, Today show numbers have had a three-week streak in boosted viewership
The show hasn't seen a viewership streak like this since NBC covered the Olympics in Pyeongchang in South Korea.
NBC's number of viewers has peaked in the past recent months following moments of crisis. Viewers noticeably boosted after Today show house Matt Lauer was fired in late 2017 amid allegations of sexual misconduct.
The audience peak has also benefited Hoda Kotb and Kathie Lee, who host the fourth hour of today at 10am and grabbed 1.844million viewers in Kelly's final week on air.
One week later the duo's ratings jumped to 1.964million viewers - a seven percent jump. In the second week following Kelly's departure, they clocked 1.911million viewers, slipping about three percent.
Kelly's third-hour on Today - which runs from 7am to 11am each weekday - is now run by a rotating group of anchors. It's run from her old set in Studio 6A and also has a live audience. Overall viewership in this hour-long slot has risen about five percent.
The third hour slot of the show is now run by a rotating group of Today Show anchors. Jenna Bush Hager helped take over the 9am program in the first episode following Kelly's firing
The show is now regularly run by Jenna Bush Hager, Al Roker and Craig Melvin. In Kelly's last week at the show she boasted 2.52million viewers. Last week the program bumped to 2.64million viewers overall
Jenna Bush Hager, Al Roker and Craig Melvin replaced her on the show after she outed.
Hoda Kotb opened the program, clearing the air saying: 'Today, as you know, we are starting a new chapter in the third hour of our show. And as it evolves we want you to know the entire Today family will continue to bring you informative and important stories just as we always have.'
Kelly hasn't spoken out on her axing from the famed network. She was spotted smiling and strolling through Manhattan on Monday.
Since she was abruptly taken off the air she's been spotted on date nights with her husband Douglas Brunt and is filling her days with attending Broadway shows, romantic dinners and running errands.
Linkhienalouca.com
https://hienalouca.com/2018/11/14/megyn-kellys-departure-from-nbc-has-boosted-today-show-ratings-by-10-percent/
Main photo article Today Show ratings have soared since host Megyn Kelly was given the boot from NBC for her controversial blackface comments.
While the firing cut short Kelly’s three-year contract with NBC and cost the network millions, her departure is so far boosting the morning show’s n...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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