«Breaking News» Boffins create touch-sensitive dress that tracks how often three women are grabbed

Rseearchers created a touch-sensitive dress to track how often women are groped during a night out – and the results were shocking.

The project Dress for Respect wanted to visualise how rampant sexual harassment is for women in Brazil.

Marketing agency Ogilvy Brazil made a dress fitted with sensors to record every time the wearer is touched and how hard on behalf of beverage company Schweppes.  

And when three women wore the dress to a club in Sao Paulo, the technology found they were touched without consent a combined 157 times over the course of less than four hours.

Project Dress for Respect wanted to visualise how rampant sexual harassment is for women 

Marketing agency Ogilvy Brazil made a dress fitted with sensors to record every time the wearer is touched 

The data was shared with a control unit via Wi-Fi so researchers could track the harassment in real time.

A video shows the dress lighting up like a heat map in the areas where the women are touched, primarily the lower back, backside and arms.

Schweppes said it decided to create an experiment that would visualise a women's experiences of unwanted touching during a night out.

Eighty-six per cent of women in Brazil say they have been groped in a night club, research from Think Olga found.

The beverage company said it hopes the shocking results will encourage men to change their behaviour. 

A video shows the dress lighting up like a heat map in the areas where the women are touched

The women are seen in the video telling the men who grab them they don't want to be touched

Linkhienalouca.com

https://hienalouca.com/2018/11/29/boffins-create-touch-sensitive-dress-that-tracks-how-often-three-women-are-grabbed/
Main photo article Rseearchers created a touch-sensitive dress to track how often women are groped during a night out – and the results were shocking.
The project Dress for Respect wanted to visualise how rampant sexual harassment is for women in Brazil.
Marketing agency Ogilvy Brazil made a dress fitted with s...

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Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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