New bath bombs and other fun beauty products are in the works for Lush Cosmetics, and this time they will champion the inner-queen in anyone just in time for the holiday season.
The cosmetic company announced the launch of its colorful holiday collection this month and it headlines three prominent RuPaul's Drag Race stars: Kim Chi (Season 8), Detox (Season 5), and Shea Couleé (Season 9).
The campaign, entitled Merry DRAGmas, gives each queen a chance in the spotlight for a portion of the holiday season as they advertise colorful products that are mirrored on their own outfits.
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Colorful: Kim Chi is one of three RuPaul's Drag Race stars to appear in Lush Cosmetics new Merry DRAGmas campaign ahead of the holiday season
Sweet: Shea Couleé got a sugar rush wearing a candy cane-inspired dress with Lush's reusable bath bar
Inspired: Detox revealed she was inspired by old Hollywood glam when picking out her outfits and favorite Lush products
Kim Chi, who was featured in Lush stores until Nov. 11, stunned in an outfit dripping in pinks and blues as she modeled with a variety of bath bombs and gels for the campaign.
The look, which included a pink wig adorned with colored balls, was inspired by the Cheery Christmas Bath Bomb and Snow Fairy Jelly bomb among other products.
'There's a lot of fun vibrant colors, and I tried to mix a lot of prints, textures and colors,' Kim Chi said about the campaign. 'So a quilted masterpiece is what I'm serving you.'
Each queen was encouraged to pick out their favorite Lush product to help advertise the new campaign, and Kim Chi chose Sleepy Shower Gel ($10).
Following the drag queen's campaign is Detox, who will be featured in Lush Cosmetic stores until Nov 20.
Detox's look differs from that of Kim Chi and instead focuses on utilizing golds and blues to add a sparkle to any bath-time routine.
'My look is a little vintage and nostalgic. Kind of like '50s glamour housewife, hosting a holiday party...with Lush product,' Detox said.
Stunning: The drag queen adorned a wig covered in pink and blue balls to mirror the bath bombs in the holiday collection
Luxury: 'My look is a little vintage and nostalgic. Kind of like '50s glamour housewife, hosting a holiday party...with Lush product,' Detox said
Sugar rush: Shea Couleé takes control of the Lush campaign on Nov. 22 and will even visit with fans at a store in Chicago on Nov. 30
Detox slayed during the campaign while wearing a gold dress and a bright blue wig.
Her product of choice was the Shoot for the Stars Bath Bomb ($6) that provides a royal blue and gold fizzy addition to a warm bath.
Fans of Detox who are in the 'yaass, it's Christmas' mood can even visit the drag queen during the festive campaign on Nov 17. at the New York City Union Square location for Lush Cosmetics.
But once it reaches Nov. 22, Shea Couleé will take control of the Lush stores for the last drag queen campaign ahead of the holiday season.
The drag queen showed off her festive spirit during the campaign by dressing in a red dress with candy cane additions scattered around the outfit.
'I wanted a look inspired by '50s negligees and nightwear that references those '50s silhouettes, but with a little bit of whimsy in there—all out of repurposed materials,' Shea Couleé said.
The product-of-choice for Shea Couleé when crafting the campaign was the Candy Cane Reusable Bath Bar ($6), which she playfully nibbles on in pictures while showing off the festive item.
For any Chicago residents wanting to get in the holiday spirit with Shea Couleé, they can visit the queen at the Madison Avenue location on Nov. 30.
Linkhienalouca.com
https://hienalouca.com/2018/11/13/lush-launches-its-holiday-campaign-starring-three-rupauls-drag-race-queens/
Main photo article New bath bombs and other fun beauty products are in the works for Lush Cosmetics, and this time they will champion the inner-queen in anyone just in time for the holiday season.
The cosmetic company announced the launch of its colorful holiday collection this month and it headlines three...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2018/11/12/16/6092496-6380967-image-m-18_1542041853753.jpg
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