As the backlash against heavily airbrushed model shots continues, a beauty brand has launched a daring new campaign featuring models aged 20 to 89 - with zero retouching.
Cosmetics brand Revolution has enlisted 24 real models of different ethnicities and genders to showcase its first foundation in what could be the most diverse beauty campaign yet.
Models include a 90-year-old makeup lover and campaigner Becky Dann who appeared on Channel 4 show The Undateables after struggling to find love because of her disability.
Cosmetics brand Revolution has tapped a host of new modelling talent for its daring campaign to promote its first foundation. Seen from left: Bilal Bashir, curve model Jessica Megan; former star of The Undateables Becky Dann; and Murial
Trans activist Charlie Craggs, Betty Scott (front row) and beauty blogger Jo Gay also star in the campaign, which features 24 models aged between 24 and 90
Becky has scoliosis that affects her height and as her spine is so contorted, she can't have corrective surgery.
She told Femail: 'I really love campaigns that involve diversity, people that aren't "conventional" models and generally campaigns that are accepting of everyone.
'When I was told there would be a mix of people and that there would be no retouching of skin on the images it really made me happy.
'I think that more beauty brands and the beauty industry are becoming more diverse and inclusive, they are involving more people that would normally be excluded and I think it's really important to be progressive.
'We need more people from diverse backgrounds being in the mainstream because we exist and we are like everyone else and enjoy the same things.
'It makes the brands more relatable and open to a wider range of customers.'
Rather than hiring professional models or celebrities, the brand, which shot to fame with its Conceal & Define Concealer range - selling one every five seconds around the world - wanted to represent its customer base with real people.
Ashley Hawksworth, an executive assistant who has vitiligo, is seen left with hijabi vlogger Azma Saeed in an image from the campaign
The entirely un-retouched campaign images are a defiant riposte to the unrealistic beauty standards perpetuated by airbrushing
Also part of the campaign is Natalie Lee a body positive fashion blogger who set up the #WarriorWomanProject and is known for encouraging women to celebrate their supposed 'imperfections'.
'I was so excited to work with Revolution on their latest campaign because they are a brand that has always shown it is really inclusive and appeals to everyone,' she said.
She joins trangender activist Charlie Craggs, Generation X Beauty Blogger Jo Gay and curve fashion blogger Jessica Megan.
The brand has said it deliberately left the images from the campaign unretouched to celebrate the 'personalities' of the diverse group of models featured - and to showcase the 'real, honest' results of using their new product
Natalie Lee, Deniz Goksen and age positive beauty blogger Suzi Grant dazzle in an image from the Revolution campaign
Revolution's global head of content said the brand had deliberately avoided a line-up of 'Pantone-matching people' to star in its new campaign. Seen left to right: Linasha Kotalawala, Naomi Richardson, and Yasmin Ibrahim
Also modelling for the unretouched campaign is age-positive blogger Suzi Grant, who says she feels more stylish than ever in her late 60s.
'It was critical that we didn’t go down the route of Pantone-matching people to fit in with a shade range above all else,' Carrie Tyler, Global Head of Content at Revolution Beauty explained.
'We wanted to celebrate personalities and draw the brand to the attention of those who have never tried us.
'We did zero skin retouching to show how good the product is and its real, honest results.’
Naomi Richardson and Linasha Kotalawala are among 24 stars of Revolution's playful new campaign for its first unisex foundation
Link article
https://hienalouca.com/2018/09/04/revolution-launches-diverse-beauty-campaign-with-24-real-models/
Main photo article As the backlash against heavily airbrushed model shots continues, a beauty brand has launched a daring new campaign featuring models aged 20 to 89 – with zero retouching.
Cosmetics brand Revolution has enlisted 24 real models of different ethnicities and genders to showcase its first f...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
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