«Breaking Pic News» Tobacco companies get around advertising bans by using glamorous Instagram influencers

Australians are spending more on cigarettes than they have in 13 years and social media influencers could be to blame.

It's been decades since cigarette advertisements were banned, but Big Tobacco seems to be sidestepping Australian laws.

Anti-smoking advocates are warning that Big Tobacco could be on the way to making a comeback, as last year consumers spent $15.95 billion on cigarettes alone.

Australian Bureau of Statistics figures revealed that this number surged by $180 million compared to the prior financial year, and was the biggest jump in spending since 2005. 

Influencers, such as Natasha Carter (pictured, left) were invited to events thrown in Australia by Marlboro, and tagged #Marlboroevent in the caption

Hashtags being used often wouldn't imply that cigarettes were being advertised. These women used #MarlboroEvent

The rise comes as a two-year investigation by Campaign for Tobacco-Free Kids looked into 40 countries including Australia, Triple J reported.

It claims that cigarette companies organise events and encourage young 'influencers' to post on Instagram, Facebook and Twitter with specific hashtags.

The study found more than 100 social media campaigns by tobacco companies including Philip Morris, Imperial Brands and Japan Tobacco International. 

A petition was filed to the United States Federal Trade Commission last week that found the companies were incorporating 'the same marketing tactics they used in the US for decades to attract kids and young people'.

Yet the difference is, social media is being used to target young people as the boundaries are limitless.  

The 100 social media campaigns have garnered a collective 25 billion views worldwide. 

President of Campaign for Tobacco-Free Kids and co-author of the report, Matthew Myers, told Hack that Big Tobacco were blatantly using social media to advertise.

While influencers don't post blatant advertising, the integration of cigarettes in their posts is much more subtle (pictured Instagram influencer polpettadiriso)

Natasha Carter also posted this image to instagram with the hashtag #MarlboroCrossover

'We found evidence of major social media campaigns, clearly targeted at young people in at least 40 countries. We found examples of at least two campaigns that began in Australia,' he said. 

Anti-smoking advertising laws in Australia outline that corporations face a fine of $126,000 if advertising smoking products, and individuals can face a $25,000 fine. 

While influencers don't post blatant advertising, the integration of cigarettes in their posts is much more subtle.

Tobacco companies are encouraging the use of cigarettes in blogs with gifts, exclusive events and parties on a global scale.

'We began to see a series of events, hosted parties that attracted young people, where young people were given free cigarettes, often given free alcohol and gifts,' Mr Myers said.

Hashtags being used often wouldn't imply that cigarettes were being advertised, for example #coadventure, #redroom, #youdecide (pictured social media user vikievarelli1)

Tobacco companies are encouraging the use of cigarettes in blogs with gifts, exclusive events and parties on a global scale 

It was also found that influencers were being paid by tobacco companies to post content related to their products (pictured a tobacco company event)

Influencers were then expected to post on social media and either feature the product, or talk highly about the product.

The study found that at least two parties hosted by cigarette brands took place in Australia and were attended by social media influencers.

It was also found that influencers were being paid by tobacco companies to post content related to their products.

Hashtags being used often wouldn't imply that cigarettes were being advertised, for example #coadventure, #redroom, #youdecide, were hashtags commonly used.

Influencers were given specific briefs, and in a campaign for Lucky Strike in Italy, were told to cover up health warning labels on the cigarette's packaging.

'So what they're doing is associating cigarettes with the lifestyle that a young person would want,' Mr Myers said. 

Influencers were given specific briefs, and in a campaign for Lucky Strike in Italy (pictured), were told to cover up health warning labels on the cigarette's packaging

Linkhienalouca.com

https://hienalouca.com/2018/09/06/tobacco-companies-get-around-advertising-bans-by-using-glamorous-instagram-influencers/
Main photo article Australians are spending more on cigarettes than they have in 13 years and social media influencers could be to blame.
It’s been decades since cigarette advertisements were banned, but Big Tobacco seems to be sidestepping Australian laws.
Anti-smoking advocates are warning that Big Tobacco...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves Online news HienaLouca





https://i.dailymail.co.uk/i/newpix/2018/09/06/04/4FC1BF6B00000578-6137181-Influencers_such_as_Natasha_Carter_pictured_left_were_invited_to-a-43_1536202915994.jpg