Serena Williams praised Nike for creating a 'powerful statement' by making Colin Kaepernick the face of an advertising campaign.
The quarterback appears alongside the message: 'Believe in something. Even if it means sacrificing everything', as part of the 30th anniversary of Nike's Just Do It campaign.
Kaepernick was the first NFL player to kneel at games during the national anthem as a protest against social and racial injustice.
Serena Williams, speaking after her victory over Karolina Pliskova in the quarter-finals of the US Open, defended Nike's decision to use Colin Kaepernick in their latest advert campaign
Kaepernick is the face of the 30th anniversary of Nike's 'Just Do It' campaign
Two years ago Kaepernick kneeled when the US national anthem played before an NFL game
He inspired many other players to join in, earning the ire of people including Donald Trump, and the protest has cost Kaepernick his NFL contract.
Williams, who is sponsored by Nike, has been a supporter of Kaepernick and he was at Flushing Meadows on Friday to see her defeat sister Venus in the third round.
Following a quarter-final victory over Karolina Pliskova, Williams said: 'He's done a lot for the African-American community, and it's cost him a lot. It's sad. But he continues to do the best that he can to support.
'Having a huge company back him could be a controversial reason for this company, but they're not afraid. I feel like that was a really powerful statement to a lot of other companies.'
Williams, who is sponsored by Nike, called the company's decision a 'powerful statement'
The quarterback was protesting against a string of police killings of unarmed black citizens
Williams declined to answer whether she would take part in similar protests in tennis given the chance, saying: 'I think everyone has a choice to do what they choose to do.
'Whether they protest it, which is a peaceful protest, or not, it's the choice of being American. It doesn't make them less American.
'And I think that's also something that's really interesting, is the fact that we all make up this world, because we have different views on different things, but that doesn't mean we can't be loving toward each other.'
John Isner, a supporter of Trump who has previously been very critical of Kaepernick, refused to answer a question about the matter following his defeat by Juan Martin del Potro.
'I don't see how that has any relevance here, so I really don't appreciate that question,' he said.
Link article
https://hienalouca.com/2018/09/05/serena-williams-backs-nikes-controversial-colin-kaepernick-advert/
Main photo article Serena Williams praised Nike for creating a ‘powerful statement’ by making Colin Kaepernick the face of an advertising campaign.
The quarterback appears alongside the message: ‘Believe in something. Even if it means sacrificing everything’, as part of the 30th anniversary...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Sport HienaLouca
https://i.dailymail.co.uk/i/newpix/2018/09/05/06/4FB61DAC00000578-0-image-a-28_1536125830377.jpg
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