«Breaking News» Brushbox apologises over its 'spit or swallow' ad aimed at female students

A toothbrush company has been forced to apologise over its 'spit or swallow' advert aimed at female fresher students - after it was branded 'gross and inappropriate'.

The ad for Brushbox, a London-based toothbrush subscription service, was included in a 'welcome pack' given to students at the University of Sussex.

It read: 'Whether you spit or swallow as part of your (twice...) daily oral regime, place your oral health on autopilot with Brushbox.'

The other side of the beermat featured a suggestive close-up of a woman's mouth as she spits out her toothpaste.

Toothbush company Brushbox has been forced to apologise over its 'spit or swallow' advert aimed at female fresher students  

The other side of the beermat featured a suggestive close-up of a woman's mouth (above) as she spits out her toothpaste 

The controversial advert was shared on Twitter by a feminist group called Untameable Shrews, who commented: 'WTF Do you have any respect for women? This is sexual harassment.' 

Others were quick to comment, with one social media user writing: '[N]o two ways about it. This is porn marketing. Totally inappropriate & Gross'.

Another posted: 'I am not easily offended or into "moral outrage" but this is disgusting'.

Meanwhile, one Twitter user added: 'Dear god, even toothbrushes have been pornified'.

The advert was shared on Twitter by feminist group Untameable Shrews, who wrote: 'WTF Do you have any respect for women? This is sexual harassment.' 

Other social media users branded the toothbrush advert 'inappropriate & gross', and 'completely unacceptable' 

Brushbox has since apologised for the advert, which the company says it now realises was 'inappropriate and misguided'.

A spokesperson for the company said: 'We are really sorry if anyone has been offended by the promotional image used on the beer mat which was distributed to Universities.

'We now realise it was inappropriate and misguided of us to use this type of image as a way to raise awareness of dental health issues.

'We completely understand that the image could be deemed as derogatory to women and for that we are truly sorry - this was never our intention, and we take full responsibility for any upset it has caused.' 

Some Twitter users said they were 'completely appalled' by the advert, with one describing it as 'disgusting'

The spokesperson added: 'BrushBox is a company which prides itself on its family and ethical ethos and we are very disappointed that something which was meant to encourage good health habits amongst students has caused any offence.' 

Meanwhile, the Sussex Student Union said it would be 'reviewing' their relationship with the supplier of the welcome boxed.

A statement from the student union, shared on Twitter, read: 'We were very disappointed to find this promotional material in our Dig-In boxes, and we will be reviewing our relationship with the supplier in future.' 

A University of Sussex spokesperson said: 'We can absolutely see why this promotional material in our Students’ Union’s freshers packs has sparked such a strong reaction. 

'We’re sure this discussion will continue and that our Students’ Union and other student unions will feed back the reaction to the company responsible.' 

Link article

https://hienalouca.com/2018/09/21/brushbox-apologises-over-its-spit-or-swallow-ad-aimed-at-female-students/
Main photo article A toothbrush company has been forced to apologise over its ‘spit or swallow’ advert aimed at female fresher students – after it was branded ‘gross and inappropriate’.
The ad for Brushbox, a London-based toothbrush subscription service, was included in a...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves Femail HienaLouca





https://i.dailymail.co.uk/1/2018/09/21/11/4448026-6192701-image-m-4_1537525271221.jpg