Gwyneth Paltrow's high-end lifestyle and wellness brand Goop has agreed to offer its customers refunds and pay $145,000 to settle a lawsuit accusing the company of making unsubstantiated claims about the health benefits of vaginal eggs.
The complaint was brought against Goop on Friday by the California Food, Drug and Medical Device Task Force comprised of prosecutors from 10 district attorney's offices in California, acting on a report filed by the ad watchdog truthinadvertising.org a year ago.
The lawsuit alleged that the Santa Monica-based brand founded by the Academy Award-winning star of Shakespeare in Love made unproven claims about the Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend, which were 'not supported by competent and reliable scientific evidence.'
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Egg crackdown: Gwyneth Paltrow's lifestyle brand Goop has agreed to pay $145,000 to settle a lawsuit accusing the company of making unsubstantiated claims about the health benefits of the Rose Quartz (left) and Jade (right) vaginal eggs retailing for $55 and $66, respectively
Paltrow, 45, first touted the supposed health benefits of egg-shaped stones in January 2017, claiming they could balance hormones and boost orgasms
This diagram posted on goop.com shows how the egg should be inserted into a woman's body
Goop advertised that the Jade and Rose Quartz eggs - retailing on its website for $66 and $55, respectively - could balance hormones, regulate menstrual cycles, prevent uterine prolapse and increase bladder control when inserted into a woman's vagina and left there for hours.
According to Goop, the Inner Judge Flower Essence Blend - a $22 mixture of floral extracts - could help prevent depression if ingested of added to bathwater.
The California Food, Drug and Medical Device Task Force also took issue with the Inner Judge Flower Essence blend, whose description claims that it could prevent depression, guilt and shame
The settlement of the lawsuit against Goop was announced by the California task force on Tuesday, stating that under the terms of the judgement, Paltrow's company has agreed to pay $145,0000 in civil penalties.
Goop also has been barred from making any claims regarding the health benefits of its products 'without possessing competent and reliable scientific evidence,' and from manufacturing or selling any falsely advertised medical devices.
‘It's important to hold companies accountable for unsubstantiated claims, especially when the claims have the potential to affect women’s health,’ said Orange County District Attorney Tony Rackauckas.
On its part, Goop has not admitted to any wrongdoing and defended its marketing practices, but said in a statement released on Tuesday to Bloomberg that the company wanted to settle the matter 'quickly and amicably.'
As part of the agreement with the district attorney's offices, Goop has promised to offer full refunds to any customer who purchased any of the aforementioned products between January 12 and August 31, 2017.
Paltrow, 45, who has two children with her ex-husband Chris Martin, first touted the supposed benefits of egg-shaped stones in a Q &A posted on her website in early 2017, claiming that the Jade Egg boosts orgasms, vaginal muscle tone and 'feminine energy' dubbed ‘yoni.’
The Iron Man star suggested that woman clench the stone inside their vagina all day to exercise their pelvic floor.
Paltrow's pronouncements drew swift rebuke from members of the medical community, with Bay Area gynaecologist Dr Jen Gunter leading the way by dismissing the idea of the eggs as potentially dangerous nonsense that could lead to bacterial vaginosis and even deadly toxic shock syndrome.
'I read the post on Goop and all I can tell you is it is the biggest load of garbage I have read on your site since vaginal steaming,' Dr Gunter wrote in a barbed open letter to Paltrow.
'The claim that they can balance hormones is, quite simply, biologically impossible,' Gunter went on. 'As for female energy? I'm a gynecologist and I don't know what that is. How does one test for it? Organically sourced, fair trade urine pH sticks coming soon to GOOP for $77 I presume?'
Paltrow, who founded Goop in 2008, has been roundly criticized and mocked for peddling eccentric and high-priced health fads, including the infamous vaginal steam clean
Paltrow is known for suggesting eccentric and expensive health fads on Goop, which she founded in 2008, arguably the most famous among them being the vaginal steam clean, which such A-listers as model Chrissy Teigen and actress Busy Philipps have recently tried.
As of Wednesday morning, the Rose Quartz Egg was still being sold on goop.com. Its description read: 'made of heart-activating rose quartz - associated with positive energy and love - this yoni egg is associated with the heart chakra.’
The Jade Egg is also still available for purchase, promising women 'to increase sexual energy and pleasure' and connect 'the second chakra (the heart) and yoni for optimal self-love and well-being.'
The Inner Judge Flower Essence blend's description on goop.com touted the $22 tincture as 'a purifying organic floral blend that assists in the clearing of guilt, shame, self-criticism and blame.'
According to the ad copy, the floral concoction 'supports self-acceptance, flexibility, compassion and forgiveness. It can be used frequently (every 5-15 mins) to help prevent “shame spirals” downward toward depressive states.’
Link hienalouca.com
https://hienalouca.com/2018/09/05/gwyneth-paltrows-goop-to-pay-145k-settlement-over-vaginal-eggs/
Main photo article Gwyneth Paltrow‘s high-end lifestyle and wellness brand Goop has agreed to offer its customers refunds and pay $145,000 to settle a lawsuit accusing the company of making unsubstantiated claims about the health benefits of vaginal eggs.
The complaint was brought against Goop on Friday by...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
https://i.dailymail.co.uk/i/newpix/2018/09/05/14/4FBB112E00000578-6134645-image-a-14_1536155482082.jpg
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