Sommer Swim is the bikini label of choice for well-known celebrities like Kourtney Kardashian, Emily Ratajkowski, Sofia Richie and Kendall Jenner.
Their high-cut Brazilian bottoms and brightly coloured prints have been put to good use over the European summer, but the brand actually originated from a German expat who splits her time between Bali, Spain and Australia.
Proud that the label has taken off Down Under, Anna-Maria Sommer, 34, is looking forward to seeing our hemisphere sizzle in Sommer come December.
One of her 'pinch me' moments came in the form of model Emily Ratajkowski (pictured) - of Blurred Lines video fame - rocking the Gisele top and Iman separates on the beach in 2017
Sommer Swim is the bikini label of choice for well-known celebrities like Kourtney Kardashian (pictured), Emily Ratajkowski, Sofia Richie and Kendall Jenner
'I didn't immediately set out to start a swimwear label, I guess it more just progressed to that,' she told FEMAIL.
'Living in a creative place like Bali really inspired me and I began to explore different ideas. I was playing around with designing some suits but in the first year it was more of a hobby and I didn't take it too seriously.
'In the second year I felt a little more comfortable and rather than designing what I thought other people wanted to wear I came up with suits I wanted to wear myself and I was a little surprised and also flattered that this was when things really started to take off.'
'I didn't immediately set out to start a swimwear label, I guess it more just progressed to that,' she told FEMAIL (Kendall Jenner pictured in Sommer)
Kaia Gerber (left) and Alessandra Ambrosio (right) are also a big fan of the brand
One of her 'pinch me' moments came in the form of model Emily Ratajkowski - of 'Blurred Lines' video fame - rocking the Gisele top and Iman bottoms on the beach in 2017.
'That moment was definitely special,' she explained.
Since that day the likes of Victoria's Secret models Jasmine Tookes and Sara Sampaio, as well as long-time catwalk veteran Alessandra Ambrosio have been photographed in the eye-catching suits.
'The biggest impact one of the Kardashians or Jenners' has wearing our bikinis is definitely the exposure,' Anna-Maria said.
And those sales are only increasing month-to-month, with the brand now worth well over $1 million
'The brand's net worth is sitting in seven figures which is really humbling and just motivates us more as a team to keep improving and bringing our customers exciting products,' she said
'If we're lucky enough for one of the girls to get papped in our suits this can result in exposure on celebrity publications and if a credit to our bikinis is given that's when we really see an increase in sales.'
And those sales are only increasing month-to-month, with the brand now worth well over $1 million.
'The brand's net worth is sitting in seven figures which is really humbling and just motivates us more as a team to keep improving and bringing our customers new and exciting products,' she said.
Proud that the label has taken off Down Under, Anna-Maria Sommer, 34, (pictured) is looking forward to seeing our hemisphere sizzle in Sommer come December
Those cheeky cuts start at $59 for bottoms and the same price for tops, although there is currently a 20 per cent off sale on the website
'We're also looking at introducing lots of new styles this coming collection launching in November and will see some cuts catering for more fuller figures.'
While Instagram is awash with swimwear labels trying to stand out in a very competitive market, Sommer has been able to break through the glass ceiling and make a name for themselves.
And Anna-Maria knows why.
'I guess the biggest difference I would say between Sommer and some other Australian brands would initially be the aesthetic; we were one of the first brands to revisit the retro days of higher cuts and shiny fabric,' she said.
While Instagram is awash with swimwear labels trying to stand out in a very competitive market, Sommer has been able to break through the glass ceiling and make a name for themselves
'Because our style has remained quite consistent over the seasons I think this has resulted in a really loyal following, who trust the brand and also customers will be willing to give a cut that's maybe a little more risqué a go as they are confident in the quality of the product we provide.'
Those cheeky cuts start at $59 for bottoms and the same price for tops, although there is currently a 20 per cent off sale on the website.
You can visit the store on their website here.
Link article
https://hienalouca.com/2018/09/17/the-swimwear-label-worn-by-the-kardashians-jenners-and-emily-ratajkowski-is-now-worth-1-million/
Main photo article Sommer Swim is the bikini label of choice for well-known celebrities like Kourtney Kardashian, Emily Ratajkowski, Sofia Richie and Kendall Jenner.
Their high-cut Brazilian bottoms and brightly coloured prints have been put to good use over the European summer, but the brand actually originated ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Femail HienaLouca
https://i.dailymail.co.uk/i/newpix/2018/09/17/02/5047BDDE00000578-6174589-One_of_her_pinch_me_moments_came_in_the_form_of_model_Emily_Rata-a-21_1537146533185.jpg
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