«Breaking News» Best friends reveal how they turned $20k into $2 million through their activewear business

They say that to launch a successful business, you need to put time, blood, sweat and tears into the final product.

But two Brisbane-based friends are proof that if you have a good idea, it will always fly.

Stevie Angel and Nadia Tucker, both 37, came up with the idea for Active Truth when they became new mothers and had both bought one too many pairs of expensive tights that sagged, rolled down or were see-through.

Taking matters into their hands, they launched a booming activewear business, turning over $2 million in just two years after a $20,000 investment. 

Even better, as busy mums, the women only initially worked for six hours a day.

Stevie Angel and Nadia Tucker (pictured), both 37, came up with the idea for Active Truth when they became new mothers and had both bought one too many pairs of expensive tights that sagged, rolled down or were see-through

Taking matters into their hands, they launched a booming activewear business, turning over $2 million in just two years after a $20k investment (pictured: their activewear)

Speaking to FEMAIL, Stevie and Nadia said they came up with the idea for Active Truth when they were working elsewhere. 

'We were both working in corporate roles at the time, Nadia as a lawyer and Stevie in government communications, and initially we worked on the business in our spare time,' Stevie told Daily Mail Australia.

'Neither of us had any experience in manufacturing, fashion or e-commerce, but we came up with the idea one day when we were chatting.

'We would often go the gym, followed by a playground coffee date with out kids. 

'We talked about the activewear we were buying and how there was a need for a brand that was inclusive of all women in both its products and its marketing, because we didn't identify with what was on offer.

'Once we recognised the need for a brand like Active Truth  it was a case of "someone needs to do this, and why not us?".'

'We were both working in corporate roles at the time, Nadia as a lawyer and Stevie in government communications,' when they came up with the idea (pictured: Active Truth Swim)

'Our vision was to create a brand that celebrated and catered to women no matter their size, shape or stage of life,' Nadia said (pictured with Stevie)

Initially, the 37-year-olds devised exactly what they wanted to create.

'Our vision was to create a brand that celebrated and catered to women no matter their size, shape or stage of life,' Nadia said.

'To show a diverse range of women in our marketing: all happy, healthy and active - and never photoshopped.' 

They decided to work on the business 'in the office during school hours, so just six hours a day'.    

'But, like any business owners we never really turn off and you'll find us talking about new product design at our kids' rugby games, or marketing strategy during a workout.

'We both love what we do, so it doesn't feel like work.'

And before they knew it, a $20,000 investment into the business morphed into a $2 million turnover. 

'We created a product that women were crying out for. We are a purpose-driven brand and our team works incredibly hard to challenge stereotypes and bias around health and wellness,' Stevie said.

The reason why they say they have enjoyed so much success is that they created a product that 'women are crying out for' (pictured: their activewear)

Speaking about their business tips and what they have learned since starting Active Truth, the women said it's all about 'persistence and resilience' (pictured: the Swim collection)

Speaking about their business tips and what they have learned since starting Active Truth, the women said it's all about 'persistence and resilience'.

'You need to keep going even when you don't want to, and pick yourself up again and again when you get knocked down.'

Nadia also said you 'need to have a thick skin and a strong drive and vision for what you want to achieve, as this will get you through the tough times'.

'Know your numbers too,' Stevie said.

'We review our financial position daily. The best advice we were given was to undertake an Australian Institute of Management finance course which armed us with the knowledge to ask the right questions of our financial advisors.'

Finally, they both said you need to 'trust your intuition' if you know you're onto a winner. 'You know your business best,' they said.

To find out more about Active Truth, you can visit the website here. They are in the process of launching a swimwear collection to allow all women to feel confident on the beach or at the pool this summer.

Linkhienalouca.com

https://hienalouca.com/2018/09/21/best-friends-reveal-how-they-turned-20k-into-2-million-through-their-activewear-business/
Main photo article They say that to launch a successful business, you need to put time, blood, sweat and tears into the final product.
But two Brisbane-based friends are proof that if you have a good idea, it will always fly.
Stevie Angel and Nadia Tucker, both 37, came up with the idea for Active Truth when they ...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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