Facebook has made it nearly impossible for users to avoid having their location tracked.
A new report has found that even if users turn off location tracking on Facebook, the firm will still use their IP address, as well as other information like their check-ins and the city listed on their profile to discern where they are and generated targeted ads, according to Gizmodo.
This experienced was recounted by Aleksandra Korolova, an assistant professor at the University of Southern California, who examined how Facebook tracks a user's location.
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A new report has found that even if users turn off location tracking on Facebook, the firm will still use their IP address, as well as other information like their check-ins and the city listed on their profile to discern where they are and generated targeted ads
'When it comes to one of the most privacy-sensitive types of data, location, Facebook does not provide meaningful controls and is misleading in its statements to users and advertisers,' Korolova explained.
'...Taken together, Facebook creates an illusion of control rather than gives actual control over location-related ad targeting, which can lead to real harms.'
Korolova turned off location tracking on Facebook, doesn't check into places and doesn't list a city on her profile, yet she continued to see location-specific ads on Facebook.
For example, when she visited Glacier National Park, she saw an advertisement for things to do in Montana, Gizmodo noted.
She discovered that this is because the firm looks at a user's IP address and may use that to show targeted advertisements on their feed.
A user's IP address gives internet firms a rough idea of where they live, including their state, city or zip code, according to Gizmodo.


Pictured is a graphic that explains how Facebook discerns a user's location even when their location services are turned off. It looks at a user's IP address, WiFi connection and other data
This information is then utilized by many brands so they can show users advertisements relevant to their location, interests, age, gender and other demographic information.
Users can avoid being tracked by deleting the Facebook app on their phone, using a virtual private network or deleting their Facebook altogether, Gizmodo noted.
Facebook maintains that this is a common practice and that internet users should already be aware of it.
'Facebook does not use WiFi data to determine your location for ads if you have Location Services turned off,' a Facebook spokesperson told Gizmodo.
'We do use IP and other information such as check-ins and current city from your profile.
'We explain this to people, including in our Privacy Basics site and on the About Facebook Ads site,' the firm added.


Facebook maintains that collecting a user's IP address for targeted advertisements is a common practice and that internet users should already be aware of it
So while users can do things like turn off location services and opt out of location tracking on Facebook, they can never keep their location entirely private.
'There is no way for people to opt out of using location for ads entirely,' a Facebook spokesperson told Gizmodo.
'We use city and zip level location which we collect from IP addresses and other information such as check-ins and current city from your profile to ensure we are providing people with a good service - from ensuring they see Facebook in the right language, to making sure that they are shown nearby events and ads for businesses that are local to them.'
The move presents a shift in policy for Facebook, which said in a blog post in 2014 that 'people have control over the recent location information they share with Facebook and will only see ads based on their recent location if location services are enabled on their phone.'


Facebook's privacy management website describes how users can turn off location services, but that the firm will still be able to discern their location using things like check-ins and events


While Facebook isn't the only internet firm that looks at a user's IP address to generate ads, some believe the company should be held to a higher standard than others
Facebook's change of heart is likely to spark the ire of privacy advocates who say users should be given greater controls over their information and how they're tracked.
And while Facebook isn't the only one who looks at a user's IP address, Kolokava believes Facebook should be held to a higher standard.
'The locations that a person visits and lives in reveal a great deal about them,' Kolokava wrote.
'Their surreptitious collection and use in ad targeting can pave way to ads that are harmful, target people when they are vulnerable, or enable harassment and discrimination.'
Link hienalouca.com
https://hienalouca.com/2018/12/19/how-facebook-knows-where-you-are-even-if-you-turn-off-location-tracking/
Main photo article Facebook has made it nearly impossible for users to avoid having their location tracked.
A new report has found that even if users turn off location tracking on Facebook, the firm will still use their IP address, as well as other information like their check-ins and the city listed on their ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2018/12/18/23/5001984-0-image-a-25_1545175224651.jpg


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