Her children are regularly pictured wearing personalised colourful tracksuits from a small family business called Forever Sewing.
But Sam Faiers, 27, has been accused of shamelessly ripping the company off and stealing their designs for her own venture, called My Little Darlin', after receiving freebies from them for the last two years.
After discussing working on a collaboration with the brand, she instead decided to go it alone and has started an Instagram page which teases one of the designs, which is near-identical to Forever Sewing's.
Spot the difference: Sam Faiers has been accused of RIPPING OFF small business by copying their designs by 'disgusted' fans - (left) her new children's range, (right) the clothing brand she has been receiving freebies from for two years
Controversy: Sam shared this picture of her two children wearing personalised clothing from her new clothing venture just hours ago, which is almost identical to the brand that baby Paul has been wearing over the last two years and was littered with comments from angry fans who compared the two brands
The page has 11.2k followers already and Sam was thought to be planning to launch in one week, but the comments section has been littered with angry posts from fans, which Sam has been deleting.
MailOnline has seen countless messages exchanged between Sam and the company, in which she lists an extensive amount of freebies she wants from them.
The reality star states that her eldest son Paul, three, has been living in the designs and has been wearing them throughout her reality show series, The Mummy Diaries.
Yet now, the company has taken to Facebook to voice their feelings of betrayal over Sam's actions after learning that her new children's clothing line is remarkably similar to their own.
It is a separate venture to her lifestyle brand, All Bits London.
Business: The new My Little Darlin range, run by Sam already has 11.2k followers and she has only shared one post so far
Promo: Sam has been posting about her new venture in response to fans asking about the designs
Shocked: Fans have been sharing comparisons between the Forever Sewing and My Little Darlin range
Forever Sewing wrote on their Facebook page: 'Absolutely devastated would be an understatement that after providing Samantha Faiers clothing for 2 years now she has decided to launch her own baby clothing range... which may I add would be absolutely fine BUT to RIP FOREVER SEWING off to the degree she has is absolutely disgusting!
'Messages recorded over the last 2 years asking continuously for free clothing and sending lists upon lists all of which we have sent to her and all along she was taking them to cheap factories and matching them like for like.
'Also keeping us sweet by talking collaborations with us to work together - because she knew our brand was strong!!!!
'For a ‘business woman’ who is in the public eye too! She doesn’t have enough money in the bank... she has to potentially jeopardise our small family run company that we have worked all hours building!!
'I have never been so stressed, anxious, angry and upset in all my life. Enjoy Maldives Samantha, I’m sure your family will be fine - let’s hope your new venture doesn’t affect ours!!!'
Disappearing act! Within hours of fans starting to call out the mother-of-two for her blatant copying, she had deleted all of the comments from the Instagram post in question and blocked further comments from appearing
A spokesperson for Sam told MailOnline: 'Samantha was provided clothing by the brand in return for free coverage on social media, over a period of years Samantha supported the brand with free publicity across social media and in the press.
'The owner of the brand has previously thanked Samantha that it’s from her support that the brand has grown exponentially to the position it’s in today.
'Samantha has planned to launch her own personalised clothing brand for a number of years which stocks a wide variety of styles and designs. There are hundreds of other retailers selling plain children’s tracksuits.
'Several months ago, Samantha contacted the brand owners to let them know out of courtesy she was launching her own personalised children’s range which they thanked her for letting them know.'
'Stressed, angry and upset': Forever Sewing wrote about feeling betrayed by Sam after learning that she has a new clothing line which is so similar to theirs
Sam has shared a picture of son Paul modelling the range just hours ago on the brand's new Instagram page.
She wrote: 'Not long to we officially launch! How cute does @harlenbodhiwhite and Paul look in our handmade 100% cotton tracksuits!' [sic]
The page has been littered with angry comments from fans, which one follower has accused her of going through and deleting anything negative in a bid to protect her image.
Something to say: Lots of fans felt that Sam's new clothing line was too similar to that of the brand she has been receiving freebies from
They wrote: 'hun theres so many other small businesses that also do these tracksuits so are you gonna go and shame them cos they copied someone’s style?'
'She sent them lists of free clothes she wanted for the kids and talked about working alongside them ... instead does this.'
'She's deleting all the negative comments on this and the Little Darlins page. I liked her until she done this.'
'A clothes range she has copied from another company who have prob sent her freebies for years! Shocking!!!'
Fuming: A further selection of angered posts from fans about Sam's new clothing line
While it's fair to say there are numerous personalised children's clothing lines out there, Sam's range looks incredibly similar.
But some have no problem with her actions.
One person wrote: 'Why can't people empower others instead of slandering someone.
'Well done to @SamanthaFaiers for wanting to better her life for her and her family. Forever sewing must think they're the only company who make these tracksuit. Get a grip!'
MailOnline has also contacted a spokesperson for ITV for comment.
Sticking up for her: This fan feels that there are lots of similar brands out there, so it's unfair to attack Sam's new clothing line
Link hienalouca.com
https://hienalouca.com/2018/12/17/sam-faiers-accused-of-ripping-off-small-business/
Main photo article Her children are regularly pictured wearing personalised colourful tracksuits from a small family business called Forever Sewing.
But Sam Faiers, 27, has been accused of shamelessly ripping the company off and stealing their designs for her own venture, called My Little Darlin’, after ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Celebrity News HienaLouca
https://i.dailymail.co.uk/1s/2018/12/17/11/7519774-0-image-a-131_1545046237938.jpg
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