«Breaking News» Waitrose vegan fishless fingers for veganuary

The first vegan fish finger is being launched in the high street as supermarkets tap into a radical shift in eating habits –away from meat, dairy and fish.

It is claimed more young people will give up meat in January – as part of the Veganuary campaign – than will turn away from booze in a post-Christmas health kick.

Waitrose is launching its Fishless Fingers, made from breaded seaweed tofu with a crispy coating and said to have a subtle fish flavour.

It suggests these should be paired with its vegan-friendly tartare sauce and sourdough bread for the perfect sandwich. 

A pack of six Waitrose Fishless Fingers is on offer at £3.19 this month, before rising to a standard price of £3.99.

Waitrose is launching its Fishless Fingers, made from breaded seaweed tofu with a crispy coating and said to have a subtle fish flavour. File image used 

By comparison, a pack of six Waitrose chunky breaded cod fingers is £3.25, while its cheapest 'essential' brand cod fish fingers are £1.75 for ten.

The Waitrose offerings are the latest in a rising number of plant-based foods and ready meals – with many of them claimed by makers to be virtually indistinguishable from animal-based products. 

Looking at all age groups, a survey of New Year resolutions found that some 2.6million people will try to go vegetarian or vegan in January – around 5 per cent of the population. 

This is roughly on a par with the 6 per cent saying they plan to give up drink for a month.

A pack of six Waitrose Fishless Fingers is on offer at £3.19 this month, before rising to a standard price of £3.99. File image used 

Young adults – aged 16-24 – are particularly drawn to the veganism trend. Some 8 per cent aim to go vegan for at least January, compared with the 7 per cent planning to go without alcohol.

Meanwhile Tesco has doubled its plant-based Wicked Kitchen range, which now includes a red velvet brownie and pineapple cheesecake. 

Sainsbury's is launching a large number of fish alternatives as part of its vegan and vegetarian range, which includes 29 new products and takes the total to over 100.

The survey was commissioned by VoucherCodes.co.uk. Its lifestyle editor Anita Naik said: 'With people more environmentally aware than ever before, we've seen a real surge in people going vegan.'

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Main photo article The first vegan fish finger is being launched in the high street as supermarkets tap into a radical shift in eating habits –away from meat, dairy and fish.
It is claimed more young people will give up meat in January – as part of the Veganuary campaign – than will turn away from booze in a post-...

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Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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