Wonderbra has sparked fresh controversy with their new 'Hello me!' campaign aimed at 'female self-empowerment' after feminists branded it as the 'same nonsense, different era'.
The brand's old poster, which featured Czech supermodel Eva Herzigova with the slogan 'Hello Boys', is being replaced by 'Hello Me!' aimed at 'empowering and liberating' women.
The new posters are set to launch in cities across the UK tomorrow - and Wonderbra bosses admit they have 'learnt a lot from Hello Boys.'
But feminists say the campaign, which features a woman wearing a strapless bra, is 'cynical branding', according to the Sunday Express.
The brand's old advertising poster 'Hello Boys', is being replaced by 'Hello Me!' aimed at empowering women
Feminist activist Julie Bindel, co-founder of legal reform group Justice for Women, said that women will not be fooled into thinking the advertisement is 'empowering'.
She told the Sunday Express: 'Wonderbra's "Hello Boys" advert, the scourge of the feminist movement throughout the mid-1990s, was so sexist it was almost a parody.
'We are being fed the guff that the new slogan is less about appealing to sleazy men and more about targeting "empowered, liberating women"'.
'If you ask me, (this) is the same nonsense, different era.'
The brand's old advertising slogan, which featured supermodel Eva Herzigova with the slogan 'Hello Boys' and was voted the most iconic poster of all time by the public
But Wonderbra says it does not objectify women and that their bras help them to feel sexy and confident on their own.
Senior project manager Olivia Capallera says the campaign is aimed to celebrate an 'era of empowered women'.
Heather Nogeuira, marketing chief at the branch of US parent firm Hanesbrands, defended the posters and said they were the sexist 'cliche' of their old campaign would be replaced with women feeling sexy on 'their own terms'.
Despite the controversy surrounding 'Hello Boys', which was blamed for stopping traffic and causing road accidents, it was voted the most iconic poster of all time by the public.
Feminist activist Julie Bindel, co-founder of legal reform group Justice for Women, said 'Hello Boys' advertising campaign was so sexist it was almost a parody
Linkhienalouca.com
https://hienalouca.com/2018/12/02/feminists-attack-cynical-new-hello-me-ad-wonderbra-campaign/
Main photo article Wonderbra has sparked fresh controversy with their new ‘Hello me!’ campaign aimed at ‘female self-empowerment’ after feminists branded it as the ‘same nonsense, different era’.
The brand’s old poster, which featured Czech supermodel Eva Herzigova with ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2018/12/02/13/6907366-6451851-image-a-6_1543757603357.jpg
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