«Breaking News» More than half bras sold by Selfridges are 34DD or bigger up from 34B just 11 years ago

The British obesity crisis has been blamed for rapidly expanding busts across the country as the average bra size sold in Selfridges has gone from a B cup to Double D.

Sales figures from the department store showed 36DDs are now the most commonly sold size, while in 2008 it was a 34B.

The figures showed 53 per cent of sales were for cups over a Double D.

The change is rapid since the average 34B bra size in 2008, was the same in the Sixties.

Now,  more women are a voluptuous 36DD today, the same size as curvy Kim Kardashian.

By the 1980s, and with breast enhancement surgery now in its infancy, the average woman had grown again and so had her bust size - up to 34D. 

By the 1990s bust sizes increased again, especially as cosmetic surgery started to enter a boom period with surgically enhanced icons from the era such as Pamela Anderson from Baywatch setting trends. 

The average bra size being sold in Selfridges has gone from a B cup to a double D cup 

Tam Fry, director at the National Obesity Forum, told The Telegraph: 'Dress sizes have gone up as women have increased their weight, and the breast is an appendage to the body, so it follows that bra sizes will go up too. 

'Six in 10 of women are no longer a healthy weight and the average dress size is now a 16.'

However it is not just the increase in waistlines which the figures were attributed to.

Fashion has changed so that women no longer want to appear as though they have bigger breasts. While once boosting bras and gel fillers were all the rage - smaller breasts have become fashionable.   

Buyer Francesca Rees said: 'Last year, there was a huge fashion trend in the main market for little triangle bras with soft cups, which come in a small, medium and large. 

'The boost of sales in this area has definitely contributed to the shift that means more of our cup-sized bra sales were larger. 

Shoppers at London's Selfridges are looking for larger bra sizes now than they have in previous decades

'But it also prompted demand from the fuller bust customers who wanted to get this look at any size. We always want to make sure that we are catering for everyone, so we started to look for brands that offer this look at any size.'

Shops are increasingly catering for larger busts with Selfridges has promising collections to go up to K cups before the end of the year.

Speaking in 2007 after reviewing government figures Bluebella chief executive Emily Bendell said it may be women are more healthy now.

She said work out regimes and diets may be increasing women's muscle tone and changing the shape of their bodies, giving them larger breasts. 

Link hienalouca.com

https://hienalouca.com/2019/02/13/more-than-half-bras-sold-by-selfridges-are-34dd-or-bigger-up-from-34b-just-11-years-ago/
Main photo article The British obesity crisis has been blamed for rapidly expanding busts across the country as the average bra size sold in Selfridges has gone from a B cup to Double D.
Sales figures from the department store showed 36DDs are now the most commonly sold size, while in 2008 it was a 34B.
The f...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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