«Breaking News» KitchenAid retro adverts reveal the appliance's history

This newly unearthed collection of images reveals the evolution of the KitchenAid mixer over the last 100 years.

The brand, which celebrates its centenary this year, was founded by engineer Herbert Johnston, of Ohio, who was inspired to make back-breaking work of kneading bread dough easier.

After securing a major contract to install large scale appliances on US Navy ships, Johnston turned his attention to creating a household mixer - and the KitchenAid was born.

1919: The first consumer KitchenAid is released, pictured, sparking a shopping frenzy. The product was the brainchild of American engineer Herbert Johnson, who was inspired to create an electronic mixer after seeing the hardship faced by a baker making bread by hand

1924: Just five years later and the stand-up kitchen aid had become a must-have for homes across the country. Stars including Ginger Rogers and Julia Childs queued up for their own

1936: By the mid 1930s, KitchenAid had already landed on a design that is strikingly similar to the one seen in homes across the world today

Over the coming decades the stylish kitchen appliance - which comes in a range of candy coloured hues - became a must-have for amateur cooks and professional chefs alike but it reached new heights of popularity after its debut on the Great British Bake Off.

Now, to mark the milestone, KitchenAid has opened its archives to provide FEMAIL with an exclusive set of vintage posters, early product shots and magazine features dating from the conception of KitchenAid to the present day.

The straightforward name came from the wife of an early employee roped in to take part in an early product test.

1936: Targeting families this advert sings the praises of KitchenAid, saying it requires 'no effort at all'

1937: Published in The American Home, this magazine reveals how KitchenAid is now available at a 'greatly reduced price'. It also introduces shoppers to some of the attachments available

1950s: Some 20 years later and the design looks largely the same, although a new 'large family model' has been released. In 1955 the first coloured KitchenAids - in Sunny Yellow, Island Green, Petal Pink and Satin Chrome - were introduced and became an immediate hit

‘I don’t care what you call it,’ she reportedly exclaimed. ‘It’s the best kitchen aid I have ever had.’

The release of the pioneering kitchen appliance, which gave customers greater flexibility and range than a typical mixer, caused a sensation, with high profile figures including Henry Ford and Ginger Rogers among those desperate to snap up a KitchenAid.

Over the years new versions of the mixer were produced to reduce its size and weight - making it even more appealing to the mass market.

1962: This straight-talking advert once again zeros in on the multi-functional design of the KitchenAid. It is described as a 'rugged' appliance with a 'powerful motor' 

1980s: This advert made a bid for the 'serious cook' looking to elevate their at-home creations

The gadget also won widespread praise for its sleek, softly curving design. In 1937 the KitchenAid K-Model, which boasted a new tilt head, was born and it became one of the first appliances to be exhibited in museums of modern art.

In 1955 marked another key moment for the brand, with coloured mixers being produced for the first time. Sunny Yellow, Island Green, Petal Pink and Satin Chrome were all introduced.

The KitchenAid Artisan Stand Mixer is now available in the widest range of colours on the market.

2018: The £699 Artisan 4.8L Tilt-Head Stand Mixer in Misty Blue has been released to mark the centenary of KitchenAid

2018: GBBO winner Rahul Mandal, judge Paul Hollywood - and a KitchenAid - on this season of the hit reality show

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https://hienalouca.com/2019/02/02/kitchenaid-retro-adverts-reveal-the-appliances-history/
Main photo article This newly unearthed collection of images reveals the evolution of the KitchenAid mixer over the last 100 years.
The brand, which celebrates its centenary this year, was founded by engineer Herbert Johnston, of Ohio, who was inspired to make back-breaking work of kneading bread dough...

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