Shoppers have reacted furiously to a saucy Valentine's Day advert for high end lingerie brand Agent Provocateur over claims it promotes the 'objectification' of women.
The popular brand has caused anger in Bath, where a prominent poster advertising its products was branded 'everyday sexism' and 'soft porn.'
The huge advert, inside the city's House of Fraser store, shows an underwear-clad model gazing at herself in the mirror in pink underwear.
Local councillors said they were 'absolutely shocked and appalled' by the picture, saying it is 'pornographic imagery of women' that is 'not suitable for the high street'.
The poster was used to promote Agent Provocateur's pop-up stores for Valentine's Day at House of Fraser branches across the country, including one at Jolly's in Bath.
Ahead of the opening of the pop-up shops, the lingerie brand's creative director, Sarah Shotton, said: 'This Valentine's Day at Agent Provocateur we want people to remember to love themselves in their body, mind and self-confidence.'
One woman on Twitter said she had 'no words' for the advert which is said to be 'objectifying'
The Agent Provocateur images upset councillors and locals in Bath over its selling pf perfume through semi-naked women
But the picture attracted dozens of complaints on Twitter, with critics saying the women is in a vulnerable position and the shot is taken from behind.
Hannah Lees, who manages a Bath-based running group, tweeted: 'I have no words. Well, apart from these #objectification #everydaysexism.'
When other Twitter users suggested the pictures were harmless, she replied: 'She's not 'owning her sexuality and her body' She's posing as directed by her employer.
'She could be thinking about how empowered she is or wondering what's on telly tonight. Bombarding girls with images like this increase eating disorders and other forms of self harm.
'Exposing girls and boys to this perpetuates the patriarchal hegemonies which damage us all. Your daughter is negatively impacted by this image.'
Fellow local resident Kirsten Elliott wrote: 'It's disgraceful.'
Local councillor Victoria Atherstone complained about a similar pic in the Cheltenham branch of House of Fraser.
She tweeted: 'Absolutely shocked and appalled by this @TheMissAP high street store photographic campaign displayed in @houseoffraser #Cheltenham shocking pornographic imagery of women #exploitation NOT SUITABLE for the high street - please take it down.'
But writing in support of the display, one Twitter user posted: 'I see a sexy woman who's feeling confident in gorgeous underwear. maybe she got herself the underwear because she loves how it makes her feel.
'She looks great. Feminism is about choice. That's her choice. No one should be shamed for their bodies or what they wear.'
It comes after a Dublin father-of-two blasted House of Fraser for allowing the advertss, branding them 'immoral soft core porn'.
Kenneth Durr said he was leaving the cinema with his 12-year-old daughter Hannah and son Alex, ten, when the trio saw the near-naked woman plastered on the side of the shop.
One woman called the image 'porny' and said it depicted pain and confusion rather than power from the woman
He said: 'When my children saw it, my twelve-year-old daughter said, 'that's disgusting' and my ten-year-old son was hiding his face.
'The height of it too, it's the size of a cinema screen. It's enormous and provocative.'
Agent Provocateur is a British lingerie brand set up in 1994 by Joseph Corré - the son of designer Vivienne Westwood - and his then wife Serena Rees.
Its first shop was on London's Broadwick Street, but it now has outlets in 13 countries.
In March 2017 it went into administration but was bought for around £25 million by Four Holdings, a company partly owned by Sports Direct founder Mike Ashley.
Supermodel Naomi Campbell has modelled for the company, along with Kate Moss, Helena Christensen, Daisy Lowe and Rosie Huntington-Whiteley.
Yesterday, a spokesman for the Advertising Standards Authority (ASA) said there had only been one official complaint about the images - but they weren't in the watchdog's remit.
He said their advertising rules didn't extend to shop fittings or in-store material and that it likely fell to local councils.
Others disagreed and said men are shown in states on undress on shop fronts to sell products
Link hienalouca.com
https://hienalouca.com/2019/02/15/everyday-sexism-row-over-agent-provocateurs-valentines-day-ad-in-bath/
Main photo article Shoppers have reacted furiously to a saucy Valentine’s Day advert for high end lingerie brand Agent Provocateur over claims it promotes the ‘objectification’ of women.
The popular brand has caused anger in Bath, where a prominent poster advertising its products was branded...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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