«Breaking News» Savvy TV firms sell slots in the background of scenes in set in Weatherfield and Emmerdale

TV advertisers are now using the famous streets seen on British soaps to sell their infamous products. 

Bosses at ITV are now using streets such as those in Coronation Street's Weatherfield to allow advertisers to plug their brand.

This year the much-loved drama was seen offering a glimpse of an iconic Costa Coffee cup and a peek of the Co-op supermarket to viewers.

The new and innovative way of selling their products now allows multi-million brands to sell their items to viewers spending their evening at home in front of the TV.

TV advertisers are now using the famous streets seen on British soaps to sell their infamous products

This year, during a scene from Coronation Street, which saw Michelle, played by actress Kym Marsh, and Robert, played by Tristan Gemmil, walk across a cobbled Weatherfield street, a H.Samuel poster was spotted against a wall.

In another scene Corrie character Maria Connor, played by actress Samia Ghadie, was seen holding a well-known Costa cup.

ITV’s managing director of commercial Kelly Williams, told The Times: 'The one people often don’t know is that all of the poster sites in the street, like the bus stop — we sell those, every single one of them.'

Maria Connor was spotted with a Costa Coffee cup in Coronation Street

The inventive strategy has not been missed by eagle-eyed viewers who have also noticed a florist on Coronation Street belong to the Interflora network. 

According to Mr Williams viewers of the famous soap have not yet complained.

He told The Times: 'They are arguably the only national poster sites in the country.'

Among the well-known brands that have bought billboard space on the soap are H.Samuel and the fragrance brand Baylis & Harding. 

Link hienalouca.com

https://hienalouca.com/2018/12/24/savvy-tv-firms-sell-slots-in-the-background-of-scenes-in-set-in-weatherfield-and-emmerdale/
Main photo article TV advertisers are now using the famous streets seen on British soaps to sell their infamous products. 
Bosses at ITV are now using streets such as those in Coronation Street‘s Weatherfield to allow advertisers to plug their brand.
This year the much-loved drama was seen offering a glimpse ...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves Online news HienaLouca





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