«Breaking News» Five men axed from top London ad agency due to female director's bid to 'obliterate' Mad Men culture

A group of straight white men who were axed from their job at one of country's top advertising agencies felt like they had a 'target on their backs'.

JWT London is facing a sexism and racism claim after five male employees were made redundant during a diversity drive. 

They were fired shortly after raising concerns about comments made by their boss at a diversity conference.

Jo Wallace, a newly appointed creative director who introduced herself as a gay woman at the conference, said that she wanted to 'obliterate' the agency's Mad Men reputation of being mostly straight, white men.

Jo Wallace, the creative director of JWT London, who introduced herself as a gay woman at the conference, said that she wanted to 'obliterate' the agency's reputation of being mostly straight, white men

The five JWT employees who then questioned what this comment meant for their future at the company were swiftly told to leave. 

Ms Wallace is known 'as a fearless champion of female success' and follows her crusade of 'changing the white, privileged, male status quo of the creative industries', according to JWT's website. 

Former JWT employees warned The Times that bosses risked 'swapping one form of racism for another' in the process of creating diversity in the workplace.'

One source said: 'If someone had stood up on the stage and said it's our ambition to purge JWT of young black lesbians, we'd be on the front page of the papers, and rightly so.

'Swapping one kind of discrimination for another as some sort of silver bullet is shocking.'

The five employees who were ousted are currently preparing a discrimination claim against the company.

Companies are allowed hire under-represented minorities but cannot use race or discrimination to axe employees. 

Chas Bayfield, award-winning former creative director of the agency, is understood to be making a claim

One of the men made redundant is understood to be making a claim is Chas Bayfield, the former award-winning creative director, and his colleague Dave Jenner.

JWT said it could not comment during the legal process but claimed that all redundancies were made fairly and without discrimination.

Adrian Scotland, the managing partner at Judge Sykes Frixou, is representing the men.

He told The Times that the discrimination cases brought by white men would be an increasing 'new trend'.

'Over the course of the year more and more men are interdependently reporting to me that they feel they have a target on their backs.' 

The lawyer made clear that his clients were not privileged and came from working class backgrounds,  and that they all believed in equality in the workplace.

Employment lawyers told advertising magazine Campaign that the case would be 'sensational'.

But diversity campaigners accuse the men of 'overreacting'. 

JWT is best known for creating memorable advertisements for some of the country's best known household brands, including Kit Kat's 'Have a break', the Andrex puppy and Tony the Tiger for Kellog's Frosties.

The company has prioritised diversity since former chief executive Gustavo Martinez stepped down after being accused of making sexist and racist comments.

Sir Martin Sorrell, chief executive of WPP which owns the agency, was caught up in a scandal earlier this year over allegation he paid a prostitute with company money.  

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https://hienalouca.com/2018/11/17/five-men-axed-from-top-london-ad-agency-due-to-female-directors-bid-to-obliterate-mad-men-culture/
Main photo article A group of straight white men who were axed from their job at one of country’s top advertising agencies felt like they had a ‘target on their backs’.
JWT London is facing a sexism and racism claim after five male employees were made redundant during a diversity drive. 
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It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

Dianne Reeves Online news HienaLouca





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