A Gold Coast-based swimwear founder has revealed how she turned over $80,000 in just 24 hours by selling her bikinis via a 'pop up sale' on Instagram.
Business-savvy Rebecca Klodinsky, 30, originally studied psychology and forensic science at university, before she turned her mind to affordable swimwear - and now earns over $7 million annually.
Last week, Rebecca held a 'pop-up sale' online, inviting subscribers of Frankii Swim to shop her on-trend bikinis and swimsuits with 90 per cent off.
A Gold Coast-based swimwear founder has revealed how she turned over $80,000 in one day by selling her bikinis via a 'pop up sale' on Instagram (pictured: her designs)
Business-savvy Rebecca Klodinsky, 30, originally studied psychology and forensic science at university, before she turned her mind to affordable swimwear - and now earns over $7 million annually (pictured: her designs)
'My thought process is never in line with "regular",' Rebecca (pictured) told FEMAIL - she said she was 'frustrated with not being able to be everywhere my customers wanted us'
Within 24 hours, Rebecca had sold $80,000 worth of her celebrity-loved bikinis.
'My thought process is never in line with "regular",' Rebecca told FEMAIL.
'I was frustrated with not being able to be everywhere my customers wanted us around the world.
'The digital pop-up created instant hysteria, the shop was open for a limited amount of hours only - and it was accessible by the entire world. The results were incredible.
'The pop up shop was password protected, which meant we needed customers to direct message us on Instagram. This increased our overall engagement and also created hype on our feed.
'At one stage I was genuinely scared the site would crash due to the volume of orders we were receiving.
'But my plan worked. The challenge from here is disrupting the game again.'
Frankii Swim shot to fame in 2016, after it was worn by the likes of Kylie Jenner, Rihanna, Bella Hadid and Kendall Jenner (pictured: one of Rebecca's designs)
Frankii Swim shot to fame in 2016, after it was worn by the likes of Kylie Jenner, Rihanna, Bella Hadid and Kendall Jenner.
While Rebecca started the business as a 'side project', it wasn't long before her cheeky Brazilian cuts were selling out up and down the country.
'I never set out to pursue a career in this industry,' she previously told Daily Mail Australia.
'Frankii Swim simply started out as a side project at university and eventually the amount of orders took off and outweighed my ability to study and work.
'I am a creative person and have dabbled in business on the side but I never expected it to grow to this extent.
'It all started after my sister came home one weekend with a bikini she had just taken off lay-by and I just thought it was crazy that anyone would have to lay-by a staple piece like a bikini.'
'I am a creative person and have dabbled in business on the side but I never expected it to grow to this extent,' Rebecca told FEMAIL of the business (pictured: her designs)
Rebecca packed her bag to head overseas to source materials with the bralette style of bikini in her mind - the style of bikini top that is still their most popular today.
'My family and friends said nothing, they just assumed it was another phase I was going through,' she said.
'But I didn't quit and I didn't stop and it took off.'
Rebecca said she first realised the extent of her success when she was sitting at traffic lights after moving to the Gold Coast in Queensland.
'I found out that I made made more in that week than I had in my first six months of business,' she said.
Instagram has played a major role in the brand's success, with the likes of Bella Hadid, members of the Kardashian-Jenner clan and Rihanna all donning the minimalist bikinis on social media - Kylie's costing just $100 (pictured: one of her designs)
'That said, despite the growth I myself haven't changed and neither has the integrity of the company.
'I am happy with how we are going and I am not here to take over the industry or change the world.'
'We have delivery people who pick up bikinis every day and they are always asking why we are so busy when it's winter in Australia,' Rebecca said (pictured: one of her designs)
Rebecca said they sell hundreds of bikinis online every day and all over the world.
'We have delivery people who pick up bikinis every day and they are always asking why we are so busy when it's winter in Australia,' Rebecca said.
She credits a lot of her success to playing the 'Instagram game', and 'catching the wave' just as the app took off.
Instagram has played a major role in the brand's success, with the likes of Bella Hadid, members of the Kardashian-Jenner clan and Rihanna all donning the minimalist bikinis on social media - Kylie's costing just $100.
Link hienalouca.com
https://hienalouca.com/2019/03/26/swimwear-entrepreneur-30-reveals-how-she-made-80000-in-just-24-hours/
Main photo article A Gold Coast-based swimwear founder has revealed how she turned over $80,000 in just 24 hours by selling her bikinis via a ‘pop up sale’ on Instagram.
Business-savvy Rebecca Klodinsky, 30, originally studied psychology and forensic science at university, before she turned her mind to...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2019/03/26/01/11455336-6849685-image-m-37_1553562814246.jpg
Комментариев нет:
Отправить комментарий