Apple has revealed a new range of tablets in a surprise announcement.
It includes the first new iPad mini in nearly four years, complete with support for the firm's Apple Pencil stylus.
The 10.5-inch iPad Air and 7.9-inch iPad mini 5 are now available to pre-order for £399 ($399) and £479 ($499), respectively.
It comes after the firm's store went offline earlier today, sparking rumours of an imminent release.
When Apple reactivated the site it was home to the two brand new models of iPad.
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Apple has revealed its first new iPad mini in nearly four years, complete with support for the firm's Apple Pencil stylus
The 10.5-inch iPad Air and 7.9-inch iPad mini 5 are now available to pre-order for £399 and £479, respectively
The device has been upgraded to house Apple's latest A12 Bionic chip, which the tech giant says has given it three times the performance power of the previous generation, as well as graphics processing that is 'nine times faster'.
The smaller tablet has been resurrected just as Huawei and Samsung unveiled their first foldable smartphones, both of which can be opened out to create screens similar in size to the iPad mini.
Apple confirmed it is available to order from today, starting at £399, and will be in Apple stores next week.
The new device was announced alongside a refresh of another Apple tablet - the iPad Air - which has also been given Apple Pencil support and the artificial intelligence-powered A12 Bionic chip.
It will start at £479, the company said.
Apple's Phil Schiller said the two new devices would give potential tablet buyers greater choice.
'The iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds,' he said.
The usual fanfare surrounding new tech releases was avoided when Apple simply added new iPads to its range. The Air and the mini were updated on the site (pictured) when Apple came back online earlier today
The smaller tablet has been resurrected just as Huawei and Samsung unveiled their first foldable smartphones, both of which can be opened out to create screens similar in size to the iPad mini
Apple's Phil Schiller said the two new devices would give potential tablet buyers greater choice, saying it offers 'magical new experiences for a growing range of uses'
The technology giant is also due to hold a live event next week, when it is expected to announce a new TV and film streaming service to rival the likes of Netflix and Amazon Prime Video
These product announcements were expected to be made via press release during the company's March 25 'It's Showtime' event. This is now expected to focus almost exclusively on streaming
'Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size.'
The technology giant is also due to hold a live event next week, when it is expected to announce a new TV and film streaming service to rival the likes of Netflix and Amazon Prime Video.
Industry commentators have suggested Apple is looking to expand on its services business - which currently includes its Apple Music streaming platform - in the wake of falling iPhone sales.
The Apple Store in the US was temporarily offline, sparking rumours that the iPhone maker was about to launch a host of new products.
The site was showing a holding image of the Apple logo with the words 'Be right back. We're making updates to the Apple Store. Check back soon.'
Typically this happens when Apple is refreshing the store with new items, or updating the specs on existing products.
But Apple has an event scheduled for a week's time when you'd typically expect new products to be unveiled.
These product announcements were expected to be made via press release during the company's March 25 'It's Showtime' event.
Bloomberg journalist Mark Gurman wrote on Twitter: 'If Apple was to be planning, say, new iPad and iMac announcements for this week, it would make a real statement about how much it wants to focus its March 25th event on its news and video services.'
The company have been teasing investors and fans for months about its ambitions to become a Netflix-style streaming service.
Since October 2017, Apple has bought a dozen projects - nine of which have been green-lit for a full series.
The shows are said to be backed by a budget that is set to top $1 billion (£760 million).
People familiar with the matter say that to they have been 'racing' to secure movies and TV shows to offer alongside its own original videos and is offering concessions to get deals done by a Friday deadline, Bloomberg reported last week.
As consumers are keeping their handsets for longer, the iPhone makers are looking towards services because of its promise as 'the next growth area'.
Apple forecasts such sales will top $50 billion (£38bn) a year by 2021. Last year, services brought in $39.7 billion (£29bn), up 33 per cent.
Apple forecasts such sales will top $50 billion (£38bn) a year by 2021. Last year, services brought in $39.7 billion (£29bn), up 33 per cent
Bloomberg journalist Mark Gurman wrote on Twitter: 'If Apple was to be planning, say, new iPad and iMac announcements for this week, it would make a real statement about how much it wants to focus its March 25th event on its news and video services'
While we might get the first glimpse at Apple's streaming service next week, the full service isn't expected to launch until later in the year.
Most of Apple's own movies and TV shows are either completed or nearing the end of filming.
Shows that have finished shooting include 'Are You Sleeping?' starring Octavia Spencer; Ronald D. Moore's 'For All Mankind'; M. Night Shyamalan's thriller series; Charlie Day and Rob McElhenney's unnamed comedy; and 'Dickinson' starring Hailee Steinfeld, according to MacRumors.
Apple already offers a couple of shows, including 'Carpool Karaoke.'
The Apple News subscription service is expected to cost $9.99 a month
Apple is also planning to launch a new gaming subscription service that will work like 'Netflix for games'.
The tech giant is said to be working on the platform which will allow users to access a library of games in return for a subscription fee.
Apple is also planning to launch a new gaming subscription service that will work like 'Netflix for games', according to reports. The tech giant is said to be working on the platform which will allow users to access a library of games in return for a subscription fee (stock image)
Link hienalouca.com
https://hienalouca.com/2019/03/18/apple-unveils-a-10-5-inch-ipad-air-and-a-ipad-mini-5/
Main photo article Apple has revealed a new range of tablets in a surprise announcement.
It includes the first new iPad mini in nearly four years, complete with support for the firm’s Apple Pencil stylus.
The 10.5-inch iPad Air and 7.9-inch iPad mini 5 are now available to pre-order for £399 ($399) and £479 ...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2019/03/18/13/11138274-6821839-image-a-16_1552916835571.jpg
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