The lifespan of an NBA replica jersey may be getting longer thanks to new concept apparel that would allow fans to digitally change the name and number on the back to reflect the roster moves of their favorite teams.
NBA commissioner Adam Silver presented the demo of the concept shirt at an off-the-record technology symposium in Charlotte ahead of Sunday's All-Star Game. The idea is part of the league's overall push towards a more customized fan experience.
Using a phone app, fans could change the name and number on the jersey, although Silver explained that the technologically advanced shirt may not be available in stores for another 20 years or so.
Using a phone app, fans could change the name and number on the jersey, although NBA commissioner Adam Silver (in the suit) explained that the technologically advanced shirt would not be available to fans for another 20 years or so
Ahmad Rashad, the former Minnesota Vikings wide receiver and NBA sideline reporter, was on stage with Silver for the unveiling. 'Can you do something with my jersey?' said Rashad, who was wearing a replica of Michael Jordan's red Chicago Bulls jersey
Silver said he couldn't do anything with Rashad's 'old-school jersey,' but he could change the black Stephen Curry replica into a Michael Jordan jersey with the help of his phone app
Ahmad Rashad, the former Minnesota Vikings wide receiver and NBA sideline reporter, was on stage with Silver for the unveiling.
'Can you do something with my jersey?' said Rashad, who was wearing a replica of Michael Jordan's red Chicago Bulls jersey.
'I can do nothing with this old-school jersey, Ahmad,' said Silver, who was holding a phone in his hand.
'I can change that one to '23,' Silver said, motioning towards a black Stephen Curry jersey with the number '30' that sat in a glass case on the stage.
'You can change the number and the name?' asked Rashad, who happens to be a longtime friend of Jordan's.
At that point, Curry's '30' became scrambled and Jordan's '23' emerged.
'That is so cool,' Rashad said. 'I need one of them.'
Rashad will need to wait a few decades, or so, but the demo is a window into the league's new approach with fans.
The NBA has not revealed how the shirt works, or how it was developed. The league's apparel partner, Nike, was not involved with the demo.
The basic NBA replica jersey on NBA.com goes for $109.99.
In recent years, as NBA stars have decided to switch teams during free agency, fans have filmed themselves burning the outgoing players' replica jerseys.
Boston Celtics and New York Knicks fans were even seen burning the replica jerseys of Isaiah Thomas and Kristaps Porzingis, both of whom were traded by their respective teams.
The NBA has been making strides from a technological standpoint in recent years. Advancing virtual reality technology is already being used to bring highlights and game recaps to fans. Live VR broadcasts seem like the next logical step.
And as ESPN's Marc Spears reported from the Friday's conference, Silver mentioned face-recognition technology making tickets obsolete and creating personalized game experiences for fans based on their on-line profiles.
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https://hienalouca.com/2019/02/15/nba-unveils-the-smart-jersey-of-the-future-that-allows-fans-to-change-the-name-and-number/
Main photo article The lifespan of an NBA replica jersey may be getting longer thanks to new concept apparel that would allow fans to digitally change the name and number on the back to reflect the roster moves of their favorite teams.
NBA commissioner Adam Silver presented the demo of the concept shirt at an...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
https://i.dailymail.co.uk/1s/2019/02/15/16/9866880-6709345-image-a-10_1550248391584.jpg
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