What would an old-style sergeant major say? After telling soldiers it was all right to cry, the Army is now seeking recruits from the snowflake generation.
Its new poster campaign appeals to computer game geeks and selfie addicts.
The adverts, unveiled today, are inspired by the famous First World War poster featuring a pointing Lord Kitchener and the slogan ‘Your country needs you’.
Part of a £1.5million recruitment campaign for 2019, they show six soldiers with labels of modern stereotypes, such as ‘phone zombies’ and ‘class clowns’ above the slogan ‘Your Army needs you’.
The new campaign is aiming to appeal to the Millennials, who have also been dubbed as 'snowflakes'
Lord Kitchener (pictured above) on the original recruiting poster for the First World War
The aim is to sign up millennials with compassion, self-belief and focus to boost falling numbers and widen the base of Britain’s 79,000-strong Army.
The campaign is a follow-up to last year’s £1.6million recruitment drive that featured adverts saying it was fine for soldiers to cry, pray and show emotion. It resulted in applications to be a regular soldier hitting a five-year high.
The new radio, TV and online adverts seek to reassure potential recruits that their perceived weaknesses are seen as strengths by the Army. Selfie-takers are lauded as self-confident, phone zombies as having focus and the Me Generation for their self-belief.
New radio, TV and online adverts (featured above) seek to reassure potential recruits their perceived weaknesses are seen as strengths by the Army
Army recruitment chief Major General Paul Nanson said: ‘The Army sees people differently and we are proud to look beyond the stereotypes and spot the potential in young people. We understand the drive they have to succeed.’
Colonel Ben Wilde, assistant head of Army recruiting, told Soldier Magazine: ‘They have a level of technical know-how that my generation generally does not possess.
‘People embarking on their professional life often do not just want a job … they want to do something that matters.’
Selfie takers are lauded as being self-confident while gamers are wanted to their drive
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https://hienalouca.com/2019/01/03/british-armys-new-recruitment-drive-targets-me-me-me-millennials/
Main photo article What would an old-style sergeant major say? After telling soldiers it was all right to cry, the Army is now seeking recruits from the snowflake generation.
Its new poster campaign appeals to computer game geeks and selfie addicts.
The adverts, unveiled today, are inspired by the famous First...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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