«Breaking News» NHS boss says celebrities peddle 'quick fix' fad diets should have their accounts shut down

Celebrities cashing in by peddling fad diets to young people on social media should have their accounts 'stamped out', warns country's top doctor.

Social media giants should stop dodgy endorsements that could put young people's health at risk. 

Among products were detox teas, skinny coffee and appetite suppressant sweets - many of which contain ingredients that cause stomach pains, diarrhea and nausea. 

Kim Kardashian was paid to promote weightloss lollipops that may be harmful on her Instagram 

Katie Price promotes health supplement products. Social media giants should stop dodgy endorsements that could put young people's health at risk

Sites such as Instagram are profiting from stars using these 'quick fix' treatments, says NHS medical director Professor Stephen Powis.

Professor Stephen Powis, the National Medical Director of NHS England told the Daily Telegraph: 'Where celebrities and the platforms which promote them exploit this vulnerability by pushing products like laxative teas, diet pills and other get-thin-quick solutions, they are taking the health of our young people in their hands and should act with far greater responsibility.

'Online platforms should stamp out accounts which exploit this vulnerability, and ban adverts for products with a known health risk.'

Professor Powis said the health service is doing its utmost to help the one in 10 young people who are affected by mental health problems including depression and anxiety.

Lauren Goodger was paid to promote 'skinny coffee'. Many of these products are unproven and cause stomach pains

Sites such as Instagram are profiting from stars using these 'quick fix' treatments such Kim Kardashian with meal replacement shakes

But he stressed the NHS 'can't keep putting out fires if some parts of society keep lighting matches'.

He said young people are being 'bombarded' with ideas, images and advertising which set an unrealistically high bar for what they should look and feel like - however there is little accountability for the impact it has.

Last week, the Competition and Markets Authority revealed 16 celebrity 'influencers' including Rita Ora and Michelle Keegan, have agreed to be upfront when they are being paid to plug a product.

They are now required to make it clear whether they have been paid, gifted or have bought the item themselves.

Failing to do so could land them in court.

A spokesperson for Instagram said it takes user wellbeing seriously and it removes risky ads, particularly if they target under 18s.      

Vicky Pattison pictured promoting a juice cleanse. Among products were detox teas, skinny coffee and appetite suppressant sweets

Professor Stephen Powis, the National Medical Director of NHS England said young people are being 'bombarded' with ideas, images and advertising which set an unrealistically high bar for what they should look and feel like

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Main photo article Celebrities cashing in by peddling fad diets to young people on social media should have their accounts ‘stamped out’, warns country’s top doctor.
Social media giants should stop dodgy endorsements that could put young people’s health at risk. 
Among products were detox ...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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