Activist Jameela Jamil has been criticised for her involvement in the new 'role model' campaign for fashion retailer, Aerie.
On Thursday, the British actress, 32, proudly took to her Twitter platform to unveil the brand's new unretouched spring 2019 campaign, which aims to celebrate women being their 'real selves' and strike down unrealistic beauty standards within the lingerie and clothing industry.
However, the message fell flat on her followers who questioned Jameela's advocacy of the brand, which failed to cater for inclusive and extended sizes.
Coming under fire: Activist Jameela Jamil, 32, has been criticised for her involvement in the new 'role model' campaign for fashion retailer, Aerie
Jameela has long been a passionate advocate for body positivity and has hit back at a number of celebrities in the past, including the Kardashian sisters, for using products such as detox teas to lose weight.
After hitting out at other brands in recent weeks, such as Avon and Urban Outfitters, Jameela seemed to have finally found her perfect fit as she took to Twitter on Thursday to share her new campaign for Aerie.
Jameela tweeted: 'So excited to announce that I am joining @Aerie as an #aerierolemodel and got to stand next to so many women I love and admire at our shoot. No retouching and inclusive of everyone. #aeriepartner.
She continued: 'This is a campaign about inclusion of plus size, disability, race, sexuality, and activism, but also check out their sizing which is moving in the right direction that most brands don’t care about.'
New gig: The star unveiled the brand's spring 2019 campaign, which aims to celebrate 'real' women and strike down unrealistic beauty standards within the lingerie and clothing industry
'Inclusion': After hitting out at brands in recent weeks, such as Avon and Urban Outfitters, Jameela seemed to have finally found her perfect fit as she shared her new campaign for Aerie
However, many of her followers didn't agree with the latter statement of her tweet, in which she gushed about Aerie's sizing, and didn't hesitate in letting her know:
'This is a bit disappointing. Maybe you could use this platform to encourage them to offer plus sizes. You can’t just use “body positivity” in your brand but not offers sizes for all bodies.'
'I can't wait til I'm skinny enough to be included in the group "everyone". #aerierolemodel #aeriepartner #everybody.'
'Please provide extended sizes if you’re going to advertise plus size. I am literally one cup bigger than the largest size available.'
'Let’s not say everyone if it’s not for everyone.'
'Not inclusive of fat people. 'Curves' that only go to a 38 bra size and clothing where XXL is supposed to cover 18-22 (3 sizes? Really??!) are not inclusive. When the *average* woman is size 16, this is a problem. Hope you continue to advocate for change.'
'It's not for everyone': However, the message fell flat on her followers who questioned Jameela's advocacy of the brand, which failed to cater for inclusive and extended sizes
Meanwhile, Jameela continued to gush about the campaign, tweeting: 'Thank you everyone who has been so supportive of our diverse @Aerie campaign, and to anyone who feels left out, I hear you and I am on it! I love it when you speak out.
'I only partner with brands who I believe will work with me towards inclusivity and doing and being better. ❤️.'
'A plus size model, a Paralympian, a south Asian, a black woman, a gay woman, a blind woman, activists, game changers, and women who use their platform to fight for others. I’ve never seen a campaign like this before that represents so many minorities, and I’m proud to be in it.
'Keep speaking up. Keep speaking out. It helps the change happen. ❤️'
'I'm so proud to be in it': Meanwhile, Jameela continued to gush about the campaign as she shared a further snap of all the women involved and their job titles
'Nothing about this is size-inclusive': However, her followers weren't buying it and the outrage continued to pour in from her followers
However, the outrage continued to pour in from her followers:
'I once drove 1hr out of my way to go to an Aerie store, thinking they were plus-size-inclusive after seeing some ads, & was promptly humiliated by the dirty looks the salespeople gave me as I entered. I left immediately. Aerie can shove their self-righteous body-posi lip service..'
'I love Jameela but nothing about this campaign is size-inclusive.'
'Don't get me started. If she wants to champion plus size women then how about giving them a platform instead of speaking for them. There have been plenty of plus size women saying this stuff for years and she's speaking like she's bringing something new to the table..'
'The most positive thing about this is almost every reply is from a sassy, beautiful woman saying "this doesn't include me." It's actually rare to see this many plus-size women have the space to be vocal. (That's probably why everyone forgets about us).'
'But they don't actually have all sizes and are representing themselves as if they do. It makes them look inclusive without actually being inclusive. A step in the right direction is nice, but I don't appreciate them stepping on the bodypos movement to sell their stuff.'
'I hear you and I am on it': It wasn't long before Jameela finally noticed the backlash under her tweets
'Without you all there would be no progress': Jameela also took time to respond individually to some of her comments
It wasn't long before Jameela finally noticed the backlash under her tweets, prompting her to reply:
'Thank you everyone who has been so supportive of our diverse @Aerie campaign, and to anyone who feels left out, I hear you and I am on it! I love it when you speak out. I only partner with brands who I believe will work with me towards inclusivity and doing and being better. ❤️.'
'Just sat down with some of the bosses at @aerie who assured me they are already working on becoming more and more inclusive in sizing. But please don’t lose sight of the fact that it’s also so cool to have blind, disabled, black, Asian, gay and sexual assault survivors repped too.'
Jameela also took time to respond individually to some of her comments, with one person tweeting:
'Very sorry we seem to be dogpiling on you but we curvy ladies were excited to see someone speaking out for all body types & were a little deflated that you were advocating a brand that almost half of the women in the US cannot patronize due to size.'
Inclusive: Joining Jameela in the campaign are Busy Philipps, Samira Wiley, Aly Raisman, Iskra Lawrence, Brenna Huckaby and Molly Burke
Voice: Jameela has long been an advocate for body positivity and has hit back at a number of celebrities in the past, including Kardashians for using products such as detox teas
Jameela replied: 'It’s not dogpiling! it’s much needed criticism that I’m so down to hear and help push forward. We can all do this together and your noise helps my noise. And noise makes change. So don’t stop making noise. Without all of you there would be no progress at all.'
Joining Jameela in the campaign are Busy Philipps, Samira Wiley, Aly Raisman, Iskra Lawrence, Brenna Huckaby and Molly Burke.
The #AerieREAL campaign first launched in 2014 with the brand's mission for women to love themselves and empower others to do the same.
Aerie became one of the first brands to launch the body positive movement with its commitment to stop using models in its campaign, instead highlighting real women from different walks of life that support the mission.
Its first ever Aerie Role Model was announced in 2016 as British plus-size model Iskra.
Message: The #AerieREAL campaign first launched in 2014 with the brand's mission for women to love themselves and empower others to do the same
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https://hienalouca.com/2019/02/01/jameela-jamils-new-real-women-campaign-with-aerie-is-slammed-for-lack-of-size-inclusivity/
Main photo article Activist Jameela Jamil has been criticised for her involvement in the new ‘role model’ campaign for fashion retailer, Aerie.
On Thursday, the British actress, 32, proudly took to her Twitter platform to unveil the brand’s new unretouched spring 2019 campaign, which aims to...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
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https://i.dailymail.co.uk/1s/2019/02/01/09/9267004-6656901-image-a-14_1549014142876.jpg
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