«Breaking News» Lady Louise Windsor wears Kate Middelton's favourite label Hobbs

She may only be 15 but Lady Louise Windsor appears to have already nailed the sophisticated style of the older royal women. 

Prince Edward's daughter stepped out in a Hobbs coat while attending church at Sandringham on Sunday, a favourite brand among the royals. 

The teen opted for a funnel-neck style knee-length burgundy coat as she joined the Queen at the St Mary Magdalene Church.

This isn't the first time the royal has chosen a design by Hobbs, with Lady Louise wearing a navy dress by the brand in June for the Trooping The Colour. 

Her smart coat today could be a sign the Queen's youngest granddaughter is taking cues from style icon Kate Middleton.

Choosing items from the 'quintessentially British' brand is a wise option for Lady Louise and Kate, according to celebrity stylist Lucas Armitage.

Lady Louise Windsor opted for a burgundy funnel-neck coat from Hobbs for a Sunday church service in Sandringham yesterday

The choice by the Queen's youngest granddaughter may be a sign she is taking cues from style icon Kate Middleton - pictured here in a Hobbs coat on Christmas Day in 2016

He said: ‘Few brands are as quintessentially British as Hobbs, so really it's no wonder why it's coveted so frequently by the Royals. 

'We know that the royals are prohibited from loaning or receiving gifts from fashion brands so every style choice they make is their own.' 

By choosing to wear the label, the Duchess of Cambridge supports British brands who see a boost in sales almost immediately.  

Two years ago the Duchess of Cambridge, 36, chose the Hobbs unlimited Celeste wool coat with a slim belt at the waist for a Christmas Day service at St Mark’s Church in Englefield, Berkshire.

Hobbs then saw a 14.3 per cent rise in sales in the weeks after her appearance, thanks to the 'Kate effect' which sees any item of clothing she is pictured in flying off the rack.  

Kate has worn Hobbs a number of times, and most recently donned one of its emerald suits for a visit to a children's hospice in January 2017.  

Back in 2014, she wore a pine green Persephone trench coat from the brand while handing out shamrocks to the Irish Guard at the Mons Barracks in Aldershot for St Patrick's Day.

Celebrity stylist Lucas Armitage believes royals may choose the label because it is 'quintessentially British' - and has lower price points than many similar competitors. Pictured: left, Kate in a Hobbs pine green trench coat on St Patrick's Day 2014, and right, Kate in a Hobbs emerald green suit during a visit to a children's hospice in 2017

Lady Louise, 14, previously wore this Hobbs dress at the Trooping The Colour in June this year

The Duchess of Cambridge's love affair with the label goes back a number of years, with Kate wearing a coat by Hobbs during a visit to Alder Hey Children's Hospital in Liverpool in 2012 (pictured)

Her love affair with the attainable label goes back a number of years, with the mother-of-three wearing another brown coat by Hobbs during a visit to Alder Hey Children's Hospital in Liverpool six years ago.

Kate's perfectly demure wardrobe has already been emulated by plenty of other royals - including the Duchess of Sussex, who joined the royal family in May.

Both Lady Louise and Kate could also be choosing pieces from the brand because the prices are far more reasonable than other labels.

Celebrity stylist Lucas Armitage said: 'Hobbs may be a popular choice because while its quality and design always excellent, its price points are much more reasonable than other similar brands.

'Royal clothing budgets are not modest - but they do still have to make all their spending public, so there is some scrutiny. 

'A few years ago other middle market brands, such as Reiss, were far more popular while Hobbs, at one point, looked tired and dusty compared to its younger counterparts, but it has recently reinvented itself. 

'Hobbs is now a destination for chic contemporary womenswear and its favour with the Royals will only boost its new found appeal.'

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https://hienalouca.com/2019/01/01/lady-louise-windsor-wears-kate-middeltons-favourite-label-hobbs/
Main photo article She may only be 15 but Lady Louise Windsor appears to have already nailed the sophisticated style of the older royal women. 
Prince Edward’s daughter stepped out in a Hobbs coat while attending church at Sandringham on Sunday, a favourite brand among the royals. 
The teen opted for a f...

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