Supermarket Waitrose has been described as 'out of touch' on Twitter after releasing a list of 'essential' items for students starting at university this term.
The upmarket store published the must-have items for freshers in its in-house magazine under the title 'Student Storecupboard - a starter kit for the fledgling cook about to fly the nest'.
Among the 'essential' items is a jar of Rose Harrisa at £4, Italian Seasoning at £1.89 and organic apple cider vinegar £1.70.
Waitrose has been dubbed 'out of touch' by customers for its 'ridiculous' shopping list for university students
Twitter user Andew Stronach shared the 'Student Storecupboard' list on Twitter after it was published in the supermarket's instore magazine
Parents and students alike have taken to Twitter to slam the 'ridiculous' list which was initially shared by Andrew Stronach from Norwich.
Captioning the image of the article Stronach wrote: 'The Waitrose concept of essential cooking staples for new students!?!'
His tweet quickly garnered hundreds of likes and retweets from equally confused Twitter users.
The list compiled by the supermarket consists of five items: Marigold Swiss Vegetable Bouillon powder, £2, Aspall Organic Cyder Vinegar £1.70, Waitrose Cooks' Ingredients Organic Italian Seasoning £1.89, Belazu Rose Harrisa, £4 and Clearspring Organic Tamari Soya Sauce £3.15.
Many pointed out that the list, which includes harrisa paste and apple cider vinegar, would cost a student £13 and they still wouldn't have anything to eat
Many parents were quick to scoff at the 'luxury' items and shared the food packages they had sent their offspring to uni with.
One mother commented: 'Uh oh...my son has just gone off with 3 jars of coffee, 4 packs of Super Noodles, 2 Pot Noodles and a bottle of Nandos peri peri sauce.'
Responding another added: 'Mines got pot noodles, bread, beans, cheese and a couple of frozen pizzas.'
Others were quick to point out that the shopping list amounted to £12.74 but the customer still wouldn't be able to make a meal.
Several mothers revealed the food packages that they had sent their offspring to uni with - and there wasn't a jar of harrisa in sight
One wrote: 'What student can a)shop at Waitrose and b) spend just over £13 before they've even bought an actual meal.'
Agreeing another added: 'That's £13 and you have nothing to actually eat...'
A spokesperson for Waitrose told the MailOnline: 'All these ingredients go a long way and can be the basis of many simple, tasty and great value home cooked meals.'
The supermarket is currently in the midst of a rebrand withthe John Lewis department store chain and Waitrose dubbed John Lewis & Partners and Waitrose & Partners.
Many agreed that few students would be able to afford to shop at the upmarket supermarket in the first place
The supermarket is currently in the midst of a rebrand with the John Lewis department store chain and Waitrose dubbed John Lewis & Partners and Waitrose & Partners
In June, John Lewis warned that its half-year profits will be 'close to zero', while profits for the full year will come in 'substantially' lower than last year, raising alarm over its trading.
The company said it had made the changes to put its 83,000 staff, known internally as partners, 'at the heart' of the business.
The packaging of Waitrose own label product ranges will begin a five year programme of change from October, starting with the new Christmas range later this year, as well as the launch of its new 'Free From' range in October.
Paula Nickolds, John Lewis & Partners managing director, said: 'Our Partnership business model and the inherent strength of our partners really sets us apart.
'That's why the change to our visual identity this week puts partners back at the heart of everything we do. This move not only reflects the business we have become but more importantly, the business we want to be.'
To support the launch, the firm is embarking on its first joint John Lewis & Partners and Waitrose & Partners national marketing campaign, which includes a new TV and cinema advert.
Link article
https://hienalouca.com/2018/09/10/waitrose-is-hilariously-mocked-over-its-list-of-storecupboard-essentials-for-students/
Main photo article Supermarket Waitrose has been described as ‘out of touch’ on Twitter after releasing a list of ‘essential’ items for students starting at university this term.
The upmarket store published the must-have items for freshers in its in-house magazine under the title...
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Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
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