The obsession around the Coles Little Shop campaign was completely unprecedented, and now the supermarket has announced that a second collection will launch next year.
Australians are already guessing what the next range could be - and many have their money on kitchen-based items.
They think this because of another Little Shop range released by New World supermarkets in New Zealand in 2013.
The range was so popular that people say they wouldn't be surprised if the chain mimics it here.
People are already guessing what the next range could be - and many have their money on kitchen based items (the New Zealand range pictured)
The original Coles campaign in Australia was launched in July 2018 and for months families were frantically trying to collect all 30 items, which ranged from Vegemite to Weet-Bix.
Coles even went as far as to hold swap days, where people could get their hands on the collectable their collection was missing.
The rumour mill is now concocting the idea that this time the supermarket will release a range that sees everyday kitchen items turned into miniature.
This means it could include things like crumpets, a tissue box and a Women's Day magazine, like New Zealand range.
'Are you ready for round two,' one person posted on Facebook.
'Another set to collect,' another added.
Coles even went as far to hold swap days, where people could get their hands on the collectable their collection was missing
Eager shoppers could even buy things such as a real-sized baking set, egg timer and cupcake moulds alongside the collection
Taking it a step further, New World made the items magnetic, scratch and sniff or glow-in-the-dark, and collectors could rub the minis to make them change colour.
One of the items could be played like a flute and the products could be dipped in water to reveal hidden images.
Every item also came with a recipe, fun experiment or a craft idea.
Eager shoppers could even buy things such as a real-sized baking set, egg timer and cupcake moulds alongside the collection.
Although Coles haven't revealed whether they're looking overseas for inspiration yet, the New Zealand campaign remains a huge success.
Link article
https://hienalouca.com/2018/09/18/rumours-sparked-among-parents-that-the-new-coles-little-shop-range-will-be-kitchen-inspired-items/
Main photo article The obsession around the Coles Little Shop campaign was completely unprecedented, and now the supermarket has announced that a second collection will launch next year.
Australians are already guessing what the next range could be – and many have their money on kitchen-based items.
They t...
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Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Femail HienaLouca
https://i.dailymail.co.uk/i/newpix/2018/09/18/07/505531CD00000578-6178871-People_are_already_guessing_what_the_next_range_could_be_and_man-a-62_1537250721125.jpg
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