Earlier this week Zara Tindall was unveiled as a new ambassador for iCandy prams' £1,500 'all-terrain' buggy, with her daughter Lena making her advertising debut in a promotional video at three months old.
The new deal is just the latest in a long line of sponsorships and brand collaborations for the Queen's granddaughter, 37, who is able to use her unique position of being a part of the royal family but not having a title to maximum advantage.
Mother-of-two Zara is also a brand ambassador for Rolex, Land Rover and Musto, and has her own jewellery range with Australian brand Cajella, and experts estimate they could be worth a combined £1.1M or more a year.
Mischa Joslin, Managing Director of Influencer, PR and Branding agency, Edencancan told Femail: 'Whilst many brands would likely want to work with say Meghan or Kate, they are not allowed to do paid for partnerships.
'Zara Tindall provides a unique way for brands to tap into the Royal reputation without the restraints and restrictions that would apply to working with a member who is closer to the throne.'
Earlier this week Zara Tindall was unveiled as a new ambassador for iCandy prams' £1,500 'all-terrain' buggy, the latest in a long line of lucrative sponsorship deals
ICANDY PUSHCHAIR: £100K PLUS
The equestrian was this week named brand ambassador for the pushchair brand as it launches its £1,500 'all-terrain' buggy in partnership with Land Rover.
She and baby Lena, along with the family Labrador, star in a new video capturing the juxtaposition of Zara's world as a mother alongside her world as an athlete.
Speaking in the video Zara, 37, says: 'I always use the best equipment in competing and it definitely applies for the children and having the best for the baby.
Richard Thompson, CEO of M&C Saatchi Merlin, told Femail: 'They should pay a lot for live content.
'This feels a little left field and judging by the cost of the pram could be big six figures. She should have been paid a lot for this.'
Zara and baby Lena star in a new video capturing the juxtaposition of Zara's world as a mother alongside her world as an athlete
LAND ROVER: UP TO £200K
Zara became an official ambassador for the brand in 2006, strengthening the brand's already impeccable royal connections.
The Queen is thought to have had no fewer than 30 Land Rovers, while they're also driven by all of the Queen's children and most of her grandchildren - as well as the Duchess of Cambridge's family.
She became the first person to be given the keys to a Range Rover Evoque in 2011 and has presented a women’s scholarship, for training in engineering, sponsored by the firm. And every year they sponsor her equestrian competitions.
Last month she used a video interview as a Land Rover ambassador to discuss how she felt getting back on a horse again for the first time since giving birth to her daughter Lena, and announced she hasn't ruled out taking part in another Olympics.
Richard Thompson estimates that Zara's deal with the brand could be worth up to £200K, including free products.
Zara Phillips during the world premiere of the all-new Land Rover Discovery in Birmingham in 2016. Her partnership with the brand is rumoured to be worth up to £200K a year
MAGIC MILLIONS: £125K
Zara was announced as the first Magic Millions Racing Women Ambassador in 2012.
She now travels to Surfers Paradise in Queensland every year for the Gold Coast Yearling Sale, seven days of auctions which culminate in a major race meeting where all contenders are horses bought at previous Magic Millions auctions.
'This is an ongoing partnership that sees Zara attend events every year to present gifts to the winners,' Mischa Jolin said.
'She is an integral part of the brand which empowers women within the equestrian field. I would anticipate this partnership is worth circa £125k per year.'
Zara Tindall and her husband Mike at the Magic Millions Raceday in Gold Coast, Australia in January 2017. The Queen's granddaughter receives an estimated £125K a year as brand ambassador
MUSTO: £500K
Zara has been a brand ambassador for Musto for almost a decade and has her own capsule collection with the brand.
'This is often cited as one of the most lucrative deals Zara bagged with it rumoured to be worth around £800k per year,' Mischa said.
'It’s relative to the work as Zara designed her own collection for the company which features her name – a huge selling point.
'She is featured on their website, in marketing materials, advertising, PR and often attends the events they sponsor. I would likely put this as around the £500k mark, but rumours have seen that number escalate higher.'
Zara has been a brand ambassador for Musto for almost a decade and has her own capsule collection with the brand, and her deal is rumoured to be worth £500 to £800K a year
CALLEJA JEWELLERY: £80K
The Zara Phillips Collection by Calleija is a range of equestrian inspired pieces of fine jewellery with an exclusive price tag.
For example, a 'saddle ring' she's designed for the Australian brand costs around £7,000 and Zara will receive royalties from sales.
'This partnership appears to be a bit of a passion project, as Zara was very much involved in the design of the luxe jewellery,' Mischa said.
'She is also featured as the model of the campaign. I would anticipate this having netted her closer to £80k.
The mother-of-two has her own range The Zara Phillips Collection by Calleija with the Australian jewellery brand, rumoured to be worth £80K, plus royalties. Pictured: Zara at the launch of her collection in London in 2015
ROLEX: £100K
Zara has been a Rolex Testimonee, as the luxury watch brand calls its ambassadors, since 2006 and is regularly seen with its expensive timepieces on her wrist.
'The luxury watch brand sponsors equestrian events and Zara is their first choice to front this sector,' Mischa said.
'I would imagine she gets circa £100k a year to do this, not to mention some amazing watches which are worth over £5k each.'
Zara has been a Rolex Testimonee, as the luxury watch brand calls its ambassadors, since 2006 and is regularly seen with its expensive timepieces on her wrist. Pictured: Wearing a Rolex watch at a polo match in Berkshire in July 2018
Linkhienalouca.com
https://hienalouca.com/2018/09/20/how-zara-tindall-earns-1-1m-a-year-from-brand-collaborations/
Main photo article Earlier this week Zara Tindall was unveiled as a new ambassador for iCandy prams’ £1,500 ‘all-terrain’ buggy, with her daughter Lena making her advertising debut in a promotional video at three months old.
The new deal is just the latest in a long line of sponsorships and br...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
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