Gillette's divisive new ad tackling the issue of 'toxic masculinity' has echoes of a Mad Men episode featuring the brand, fans have noted.
The shaving brand is featured in an early episode of the hit TV show in which hotshot advertising executive Don Draper, played by actor Jon Hamm, and his team are tasked with creating a new ad for Gillette's Right Guard deodorant for men.
During the brainstorming session the group questions what qualities the 'modern man' should posses, acknowledging that they need to be more than just 'quiet and strong' in order to appeal to women.
Similarly, the new Gillette ad calls on guys to be the 'Best A Man Can Be' by urging them to ditch sexist and bullying behavior, and end the culture of 'toxic masculinity' once and for all.
Gillette's controversial new ad echoes an episode of Mad Men, in which Don Draper (Jon Hamm) has to create a new ad for the brand focusing on the qualities a man should possess
Similarly, Gillette's newly-released campaign (pictured) urges guys to be the 'Best A Man Can Be' by ditching sexism and bullying, and putting an end to 'toxic masculinity'
The link between Gillette's newest ad campaign and one that was dreamed up in the 50s- and 60s-focused world of a TV show was noted by several Twitter users, including fan account Mad Men Bon Mots.
'Brainstorming for the Gillette campaign in #MadMen. Time is a flat circle,' the account tweeted, while sharing a clip from the Mad Men episode.
Others drew comparisons between the way Mad Men ads were marked by how they cloaked product promotion under a seemingly deeper message, which the new Gillette ad has also been accused of doing.
One comedian posted: 'I can see the f*****g Mad Men pitch meeting now "Gillette - 'The Best A Man Can Get' but what does it MEAN to be a man any more?!"
'*roaring applause from 10 men in business suits who have all called basic household hygiene "women’s work" at one time or another*'
Twitter users pointed out the similarty in the way the Gillette ad cloaks product promotion within a seemingly deeper message, much like the fictional Mad Men ad often did
The new Gillette ad takes on bullying, sexism, and sexual harassment while attempting to put an end to 'toxic masculinity.'
For the past 30 years, the shaving brand has used the tagline 'The Best A Man Can Get,' but the new ad puts a spin on the slogan by putting the responsibility on men to change social norms and stop the mistreatment of women.
However the socially conscious campaign has been met with criticism from some on Twitter who claimed Gillette had 'just insulted their own user base.'
Looking to the future: Titled 'We Believe,' the ad depicts a group of bullies chasing a boy through a movie screen showing a vintage Gillette ad
Full of meaning: The boy runs through a living room as a mom consoles her son who is a victim of bullying
Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years
Mansplaining: In one scene, a man speaks over his female colleague and explains what she means
The majority of those who spoke out against the ad are male, and many proudly used the hashtag #GetWokeGoBroke while swearing off the company's products.
'So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have no become a Leftist Bigot Company that insulted their own user base by calling them "Sexists,"' one person tweeted. 'Well done, Gillette.'
That same Twitter user concluded their post by adding the hashtag #GetWokeGoBroke, which has been used by a number of people who have offered up less-than-positive thoughts on the topic.
Ironically, some took issue with the fact that the shaving brand's ad was directed by a 'feminist' woman.
While some have praised the forward-thinking Gillette ad online, others have criticized it for the patronizing way it addresses the brand's customer base
'A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men,' wrote Canadian conservative media personality Ezra Levant.
The ad, titled 'We Believe,' begins with shots of different men looking in the mirror as audio of news about the #MeToo movement plays in the background.
'Is this the best a man can get? Is it?' a voiceover asks as a group of bullies chase a victim through a movie screen showing a vintage Gillette ad.
The commercial continues by highlighting all the different ways the mistreatment of women has been normalized over the years, including a group of male cartoon characters whistling at a woman and a sitcom scene that shows the lead character grabbing his maid's backside while the audience laughs.
Link hienalouca.com This is interesting We are looking for an investor for a project to grow dinosaurs from chicken eggs and relict plants. Necessary amount of investments from 400 000 to 900 000 dollars. For all interested parties, e-mail angocman@gmail.com. This will be very interesting.
https://hienalouca.com/2019/01/15/was-gillette-inspired-by-its-own-mad-men-episode/
Main photo article Gillette’s divisive new ad tackling the issue of ‘toxic masculinity’ has echoes of a Mad Men episode featuring the brand, fans have noted.
The shaving brand is featured in an early episode of the hit TV show in which hotshot advertising executive Don Draper, played by actor Jon...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves Online news HienaLouca
https://i.dailymail.co.uk/1s/2019/01/15/17/8560444-6594825-image-a-14_1547573106283.jpg
Комментариев нет:
Отправить комментарий