«Breaking News» Amazon develops 'virtual fitting room' which will dress a version of you built from social media

Online retailer Amazon is in the process of creating a fashion application that would allow its customers to try on their outfits in the virtual realm.

The app, which require access to a person's personal data, would scour a customer's social media photographs to predict their fashion style before identifying possible suggestions. 

The company, which would use the algorithms from a person's personal information to predict their preferred outfit choice, would then place its predicted outfit on a virtual mannequin.  

A picture of Amazon's patent application shows how the app might appear to its customers

The app would generate an image based on the information provided on a person's social media profile

The app would also be able to predict a customer's realistic clothing choice based on their job and the climate they live in.  

 Amazon customers will then be able to 'like' or 'dislike' the items of clothing. 

In addition to being able to glimpse how their clothes might appear, customers will also be able to search for extra options and share recommendations.   

Mark Howell, creative director at Play Retail, a strategic design agency, told The Sunday Telegraph: 'The potential amount of data that this technology will be able to generate for Amazon is staggering.

'By having access to a customer’s photos, the retailer can see what they wear, what they drive and even inside their home to better predict what products an individual is most likely to want to buy. 

The app would use a virtual mannequin that reflected the shape of the Amazon customer

The app would scour a customer's social media photographs to predict their fashion style before identifying possible suggestions

'It would analyse pictures to determine segments of the body to create a composite image.'

While the extraordinary app would eliminate a trip to the high street, it is feared it may bring further woe for stores on the high street.

In November 2018, a study of 500 high streets by accountants PricewaterhouseCoopers and the Local Data Company found 2,692 stores had been shut down during the first six months of the year. 

The stores included Debenhams, Homebase, House of Fraser and Poundworld. 

   

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Main photo article Online retailer Amazon is in the process of creating a fashion application that would allow its customers to try on their outfits in the virtual realm.
The app, which require access to a person’s personal data, would scour a customer’s social media photographs to predict their...

It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.

Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.

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