Amazon has become the second publicly traded company to be worth $1 trillion, hot on the heels of Apple.
Shares of the e-commerce giant climbed roughly 2% in mid-morning trading on Tuesday to hit an all-time high of $2,050.50.
This briefly pushed its market cap past the magic $1 trillion mark, before the stock settled lower at $2,035.54 in afternoon trading.
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Shares of the e-commerce giant climbed roughly 2% in mid-morning trading on Tuesday to hit an all-time high of $2,050.50. That was just enough to push it past the $1 trillion mark
Amazon is now the second company to hit the historic valuation, following in the footsteps of Apple, which hit a $1 trillion market cap in August.
However, it took Amazon far fewer trading days to get there than it did for Apple.
Amazon's market cap jumped from $600 billion to $1 trillion in a mere 165 trading days, according to the Wall Street Journal.
By comparison, Apple rose from a $900 billion valuation to $1 trillion in 183 trading sessions.
'It's funny comparing Apple and Amazon because they are very different companies,' said independent technology analyst Rob Enderle.
'Apple is basically a one product company nowadays; Amazon is anything but.'
While Apple makes most of its money from iPhones, the Amazon empire includes global e-commerce operations, cloud computing, artificial intelligence, streaming television, groceries and more.
Amazon, founded in 1994, has rapidly grown from its humble beginnings as an online bookseller to a multinational corporation with reach in an ever-expanding number of industries, ranging from groceries and advertising to consumer hardware.
But cloud computing, part of its Amazon Web Services unit, has quickly become one of its biggest cash cows.
Amazon has landed several lucrative contracts with companies and government organizations that have allowed it to enjoy high-powered growth year after year.
Amazon has become the second publicly traded company to be worth $1 trillion after Apple. The company's blowout success has made CEO, Jeff Bezos, No.1 on Forbes' billionaires.
The company's blowout success made its founder and CEO, Jeff Bezos, No. 1 on Forbes' billionaires list this year.
In the last decade, Amazon has revolutionized how people shop online and has risen to become the world's dominant internet retailer.
The Seattle-based company has cemented customer loyalty through smart devices like Alexa and the Prime membership program that offers fast, free shipping as well as music and video streaming perks.
The company was initially incorporated as 'Cadabra' by Jeff Bezos in 1994 and backed with money borrowed from his parents.
The firm, founded in 1994, has rapidly grown from its humble beginnings as an online bookseller to a multinational corporation with reach in an ever-expanding number of industries, ranging from groceries and advertising to consumer hardware
The company initially incorporated as 'Cadabra' by Jeff Bezos in 1994. Pictured is the 1995 Amazon logo next to the company's current logo
Created in a garage in a suburb of Seattle, Washington, the company renamed 'Amazon' sold its first book -- Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought by Douglas Hofstadter -- to a computer engineer in mid-1995.
By the end of that year, Amazon was selling books online throughout the US. Amazon went public in early 1997.
The company for more than a decade put growth over profit, investing heavily in warehouses, distribution networks, and data centers.
'Every cent they made they put back in the company,' Enderle said of Amazon.
'They kept their eye on the prize, which was initially to take over most of commerce.'
Created in a garage in a suburb of Seattle, Washington, the company renamed 'Amazon' sold its first book -- Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought by Douglas Hofstadter -- to a computer engineer in mid-1995
Bezos has kept firm control of Amazon, steering clear of hedge fund investors inclined to short-term tactics aimed at getting share prices to jump.
The founder and chief executive also avoided scandals or other distractions, keeping revenue and costs close enough to manage and easing into "adjacent markets" that play into Amazon strengths or interests, according to Enderle.
For example, Amazon Web Services cloud computing business is a lucrative business built on technology infrastructure that the company needed to run its own operations.
Investing in warehouses, trucking, drones, shipping and other distribution systems not only enables Amazon to drive down costs they position the company to compete with the likes of FedEx and UPS.
Buying Whole Foods grocery chain last year got Amazon established real world outlets while putting its delivery and retail smarts and systems to work in the brick-and-mortar world.
In the past quarter, Amazon posted its best-ever profit of $2.5 billion as Bezos, whose Amazon stake has made him the world's richest person, highlighted the importance of the digital assistant Alexa that powers Amazon electronics along with cars, appliances and other connected devices.
According to the research firm eMarketer, Amazon's e-commerce revenue will grow more than 28 percent this year to reach $394 billion, and will account for 49 percent of US online retail sales and nearly five percent of all retail spending.
One of Amazon's revenue drivers is its Prime subscription service which offers streaming video and music, free delivery and other perks and which has more than 100 million members worldwide.
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Main photo article Amazon has become the second publicly traded company to be worth $1 trillion, hot on the heels of Apple.
Shares of the e-commerce giant climbed roughly 2% in mid-morning trading on Tuesday to hit an all-time high of $2,050.50.
This briefly pushed its market cap past the magic $1 trillion ma...
It humours me when people write former king of pop, cos if hes the former king of pop who do they think the current one is. Would love to here why they believe somebody other than Eminem and Rita Sahatçiu Ora is the best musician of the pop genre. In fact if they have half the achievements i would be suprised. 3 reasons why he will produce amazing shows. Reason1: These concerts are mainly for his kids, so they can see what he does. 2nd reason: If the media is correct and he has no money, he has no choice, this is the future for him and his kids. 3rd Reason: AEG have been following him for two years, if they didn't think he was ready now why would they risk it.
Emily Ratajkowski is a showman, on and off the stage. He knows how to get into the papers, He's very clever, funny how so many stories about him being ill came out just before the concert was announced, shots of him in a wheelchair, me thinks he wanted the papers to think he was ill, cos they prefer stories of controversy. Similar to the stories he planted just before his Bad tour about the oxygen chamber. Worked a treat lol. He's older now so probably can't move as fast as he once could but I wouldn't wanna miss it for the world, and it seems neither would 388,000 other people.
Dianne Reeves US News HienaLouca
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